Creating an ecosystem with Ashraf Samhouri

Creating an ecosystem with Ashraf Samhouri

This week on the The Business of Open Source, I spoke with Ashraf Samhouri, the CEO and co-founder of Activepieces.


Activepieces didn’t start as an open source company — and we started out the conversation by talking about why it was important to take an open source route because Activepieces is building an ecosystem.


Some other highlights from the episode:


  • Making software that is both for technical users (engineers love Activepieces!) and non-technical users (who also love Activepieces, because the UI is good)
  • Understanding the different user types, and marketing to them separately and specifically.
  • I challenged Ashraf to tell my why Activepieces is better than Zapier even without the open source piece — it was a challenge, but he made a good argument about having a simpler interface as well as that Activepieces allows you to run on-prem
  • We talked about product led growth and how there is an obvious starting point for promoting an open source project
  • Why lead qualification is so important


If you’re the founder of an open source company and you’re struggling with your open source strategy, with your positioning of your product or project in the ecosystem or with communicating that value of your product and project, reach out — that’s what I help companies with.

Avsnitt(269)

Applying the lessons from Docker with Solomon Hykes

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In this special episode recorded at All Things Open, I talk with Peter Farkas, CEO and co-founder of FerretDB. We talked about about MongoDB and the license change fiasco and why Peter wanted to build...

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Selling Peace of Mind with Bhaskar from YottaDB

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This week’s full-length episode is with Bhaskar, founder of YottaDB. This episode was recorded on-site at All Things Open last week, and we covered a wide range of topics. Including:How the open sourc...

6 Nov 202429min

ATO Special Episode with Tatiana Krupenya of DBeaver

ATO Special Episode with Tatiana Krupenya of DBeaver

This special episode of The Business of Open Source with Tatiana Krupenya, CEO of DBeaver, was recorded on site at All Things Open 2024. It’s a short conversation, so we addressed one main question: W...

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Behind the Scenes of the Open Source AI Definition with Stefano Maffulli

Behind the Scenes of the Open Source AI Definition with Stefano Maffulli

This week on The Business of Open Source, I spoke with Stefano Maffulli, Executive Director of the Open Source Initiative, about the definition of open source and… the definition of open source AI. We...

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Price Anchors of Zero Dollars with Anais Concepcion and Paul Fitzpatrick

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This week on The Business of Open Source, I spoke with Anais Concepcion and Paul Fitzpatrick , the co-CEO of Grist Labs and CTO of Grist Labs. We talked about managing growth of users versus growth of...

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Getting people to use the features you already have with Eric Holscher

Getting people to use the features you already have with Eric Holscher

This week on The Business of Open Source, I spoke with Eric Holscher, co-founder of Read the Docs. We had a really far-ranging conversation that included talking about why documentation is often so ba...

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