SPI 424: The Antidote to Dry Marketing and Sales, with Ann Handley
#424: Ann Handley is a Wall Street Journal-bestselling author who helps businesses escape marketing mediocrity to ignite tangible results—and she's here to talk about how we can best portray our authentic selves to effectively market our brands. Learn why so many people are bad at marketing, an incredibly simple way to approach marketing that turns what most people do on its head, and whether likability is even that important. Podcast show notes available here: https://www.smartpassiveincome.com/session424 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20 Maj 202032min
SPI 423: A Copywriting Masterclass and Sales Page Components that Convert, with Prerna Malik
#423: In this episode of the SPI Podcast, I talk to Prerna Malik about how to become a better conversion copywriter. You'll learn the elements of Prerna's proprietary copywriting process, how to lead a browser to become a buyer, the difference between a bad testimonial and a great one, and how to get social proof before you even have your first customer. Podcast show notes available here: https://www.smartpassiveincome.com/session423 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
13 Maj 202053min
SPI 422: Email Marketing Audit: Which of These Email Marketing Strategies Are You Actually Doing?
#422: In this solo show, I share a little ten-point quiz you can take to test the strength of your email marketing strategy, and I let you in on some of my email marketing secrets. This isn't the traditional stuff I hope you’re doing already, like writing great subject lines, cleaning your email list, and paying attention to deliverability. No—these are tips from deep inside the Smart Passive Income toolbox. Podcast show notes available here: https://www.smartpassiveincome.com/session422 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6 Maj 202041min
Emergency Episode #4: Podcasting During Covid-19 (and Your Big Opportunity)
Podcasting has definitely been affected by the pandemic. Numbers are down for some, however, in some industries, the numbers are way up. Why though? Also, why might now be a great time to start a podcast, and how do we, in this environment, best grow our podcast? All that and more in this episode. Check out Buzzsprout, which we talk about in this episode: smartpassiveincome.com/buzzsprout. And download the SPI Podcast Cheat Sheet, which gives you step-by-step guidance on starting your podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4 Maj 202031min
SPI 421: Deborah Niemann: Deborah's Online Course Success Story (About Goats—Yes, Goats)
#421: In this episode, I interview Deborah Niemann, who helps people all over the world raise their goats and make cheese and soap via her online courses. We cover how to position yourself as the expert and actually be that expert, ways not to create your online course, and the importance of collecting email addresses early on. Podcast show notes available here: https://www.smartpassiveincome.com/session421 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
29 Apr 202039min
SPI 420: How the CEO of Everbowl is Radically Growing and Creating an Amazing User Experience for His Customers
#420: Self-proclaimed serial entrepreneur and childhood classmate of mine Jeff Fenster is here to tell us how he's created multiple successful businesses in an all kinds of spaces. These include a small payroll company, a digital marketing agency, a construction company, and most recently, a healthy-dining establishment. You'll learn about the different "types" of entrepreneurial minds, what it means to "reverse-engineer" a business, and why it's good to be the dumbest guy in the room. Podcast show notes available here: https://www.smartpassiveincome.com/session420 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 Apr 202047min
Emergency Episode #3: Your Undiscovered Opportunity During This Time of Crisis
At a time when we are craving connection and the ability to connect with others, there's an amazing opportunity in the online world that you may be able to create a business from - membership websites. Memberships right now are thriving, bigtime. In fact, we at SPI are working on one of our own right now, and we wanted to bring Stu McClaren on to talk about this opportunity and even how to validate a membership idea and how to get started today. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 Apr 202036min
SPI 419: 23 Entrepreneurs Answer: How Do You Run a Business and Raise Kids at the Same Time?
#419: For this special episode, I asked some of my parent entrepreneur friends a few questions about owning your own business and working at home. Then, the unprecedented health crisis of 2020 happened, and they found themselves in even closer quarters with their kids. You'll learn tips, plans, strategies, and tools for juggling family and business, and how to ask for forgiveness when the inevitable ball does fall. Podcast show notes available here: https://www.smartpassiveincome.com/session419See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15 Apr 20201h 40min
