The Business of Sport13 Dec 2024

Her Business of Sport - Leah Davis

Leah Davis joined the SailGP ranks in 2023 as the league's Chief Marketing Officer and is responsible for driving the league's global marketing strategy, focusing on brand development, fan engagement, and communications & PR, working closely with each of the SailGP teams in twelve international markets.

Prior to SailGP, Davis led the brand transformation and marketing strategy for Team GB through the London 2012 and Rio 2016 Olympic cycles which resulted in a 98% brand awareness in the UK. She also established a successful consulting business in 2020 with a number of high-profile retained sporting clients.

Davis has also previously led the Media and Communication for Laureus World Sports Awards (+32% global audience and x7 social engagement YoY).

Davis holds a degree in Business, Masters in Marketing Strategy and recently completed a Sustainable Business Strategy course at Harvard Business School, driven from a key interest in how sustainability can deliver both purpose and profit in today's world.

In this episode we cover:

⛵The Evolution of SailGP: Exploring how this groundbreaking league has grown and transformed.
🌱 Sustainability in Sport: Why it matters and how SailGP is leading the charge for a greener future.
👩‍🦰 Championing Female Representation: SailGP's ambitious goals and strategies to create more opportunities for women in the sport.
🤝 Mentorship & Networking: The vital role of a good mentor and building strong connections in shaping a successful career.
💡 Career Lessons with Leah: Insightful takeaways from her journey and experiences in the industry so far.

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