Ep. 24: 3 Things Brands Look for when Running an Influencer Campaign
Cocktails & Content Creation1 Juli 2021

Ep. 24: 3 Things Brands Look for when Running an Influencer Campaign

Episode 24: 3 Things Brands Look for when Running an Influencer Campaign

Welcome to episode twenty-four of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Kristina Tabacco of Kristina Marie Creative. She is a digital marketer and an influencer, so she’s seen both sides of the influencer marketing business and is sharing the 3 things brands look for when running an influencer campaign.

In our twenty-fourth episode you’ll learn:

  • Why influencer marketing is so important
  • Why brands need to be allocating more of their budget to influencers
  • The 3 things brands look for when running an influencer campaign
  • What influencers should be doing to get attention from brands before they even send a pitch

About our Guest:

Kristina Tabacco is a full-time digital strategist at a Boston-based PR agency where she has helped brands manage content productions, social media accounts and influencer campaigns for two and a half years. She also works part-time as a content creator with a focus in video production, photography and food styling. In her free time she creates TikTok videos where she shares influencer tips from the brand's perspective to help up-and-coming creators be successful in the industry.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:


Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”


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