Episode 158 — Data Privacy and Tracking

Episode 158 — Data Privacy and Tracking

Data Privacy and Tracking: How to combine privacy protection and quality data for Digital Companies

User consent, ad-blocking, and tracking prevention are on the rise, along with increasingly privacy-centric regulation. Companies want to understand what users want from products and services. This depends on accurate datasets of user experience. How can websites receive accurate information about users without infringing their data privacy choices or violating consent-only regulation?

Mira Suleimenova, an international legal expert in privacy law, explains how cookies work, how website user data is collected and used, and how server-side tracking can achieve accurate datasets about users - without infringing data privacy regulations or invading user privacy. She explains how an Austrian company, JENTIS (https://jentis.com) uses server-side tracking to turn marketing into a privacy-centric advantage for companies, capturing true value of data while complying with GDPR-level privacy protection for users.

Explore the world of cookies, 1st- and 3d-party tracking, quality datasets, and consent-only regulation. How can legitimate company interests in understanding customers be combined with personal data protection in an increasingly privacy-centric world?

Time stamps:

00:50 — What does JENTIS do?

01:20 — What are cookies?

10:45 — What is the difference between first-party and third-party cookies?

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Avsnitt(33)

Episode 188 — Privacy and the Big Apple: Cities and Chief Privacy Officers/CPOs

Episode 188 — Privacy and the Big Apple: Cities and Chief Privacy Officers/CPOs

Join New York City's Chief Privacy Officer, Mike Fitzpatrick. Explore the role of a city's CPO. Cities must balance the interests of personal privacy and municipal operations, while complying with ope...

16 Jan 202516min

Episode 187 — 2025 Resolution: Make it the Year of the Passkey

Episode 187 — 2025 Resolution: Make it the Year of the Passkey

The Data Privacy Detective returns from a short sabbatical to recommend a New Year's Resolution for 2025 - make this the Year of the Passkey. Data privacy best practice moved from passwords to multi-f...

2 Jan 20259min

Episode 186 — Data Privacy and Credit Bureaus: How false data and algorithms hurt people

Episode 186 — Data Privacy and Credit Bureaus: How false data and algorithms hurt people

The United States has three major credit bureaus - Experian, Equifax, and TransUnion. How they score individuals has a major impact on their lives. Credit scores can raise interest rates to double wha...

24 Okt 202417min

Episode 185 — Data privacy and law firms: How secure is confidential information shared with attorneys?

Episode 185 — Data privacy and law firms: How secure is confidential information shared with attorneys?

October is Cybersecurity Awareness Month. For our personal data this Halloween, will it be trick or treat? In Episode 185, we explore one of the most private of all U.S. organizations - the law firm -...

10 Okt 202414min

Episode 184 — September 2024 Data Privacy News

Episode 184 — September 2024 Data Privacy News

Two major data privacy developments from September 2024: a Staff Report from the FTC and California's new statute about brain data. Tune in to Episode as the Data Privacy Detective provides meaning ...

3 Okt 202417min

Episode 183 — Identity Orchestration (IO) in a Multi-Cloud Data World: Protecting Privacy by IO Architecture

Episode 183 — Identity Orchestration (IO) in a Multi-Cloud Data World: Protecting Privacy by IO Architecture

When clouds gather, we prepare for storms, sometimes hurricanes. In a data world that is increasingly multi-cloud, how can we protect data that is ever more susceptible to attack by mal-actors? Enter ...

26 Sep 202425min

Episode 182 — How to stop your car and your privacy from being cyberjacked

Episode 182 — How to stop your car and your privacy from being cyberjacked

Today's automobiles and trucks are more than transport vehicles. Filled with computer technology,cars and trucks are data collectors and transmitters - and a potential way for hackers to steal persona...

19 Sep 202420min

Episode 181 — Data Privacy Developments from August 2024

Episode 181 — Data Privacy Developments from August 2024

Tune in for our August 2024 roundtable about three hot data privacy developments. Yugo Nagashima and Brio St. Amour join the Data Privacy Detective to plumb meaning beneath the headlines: The Netherl...

5 Sep 202422min

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