Joe De Sena: Resilience, The Quitters Office, and Life Lessons from a Crime Boss

Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. He has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER. Joe is also a New York Times bestselling author of a number of books.

We get into the origin of Spartan, Joe’s love of suffering (and torturing others?), and the amazing ability Joe has of inviting people in to discover their own greatness.

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