Brand Growth Heroes16 Dec 2024

LATEST NEWS from Tony's Chocolonely: Revolutionising the Cocoa Industry for Good

In this latest episode of Brand Growth Heroes, we’re over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely.

Since we last chatted to Ben on the show, Tony’s Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa industry.

In this episode, Ben and Fiona dive deep into the progress Tony’s Chocolonely has made, covering:

Their growth and performance and market share in the UK
Exciting new product launches and brand innovations
But most importantly, the impact of Tony’s Open Chain on the Cocoa industry.

We also discuss the brand’s unique approach to marketing, including:

The learnings from their Advent Calendar launch
The UK Sweet Solutions campaign that captured media attention
Balancing awareness of critical cocoa supply chain issues with Tony’s playful tone of voice—all while reminding consumers just how delicious their chocolate tastes
What’s happening next?

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You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.

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Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

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