How to Name Your Company — Or Fix A Bad Name
A company's name is one of (if not the) biggest early decisions a company founder will make -- and they often get it wrong. Google was first called BackRub, Best Buy was Sound of Music, eBay was Aucti...
23 Apr 201821min
He Took A Lowbrow Product, And Made It Luxury
Sean Dowdell loved tattoos, but he hated tattoo parlors. They were dirty, uninviting, downmarket, unprofessional and often sexist. So when he set aside his music career to start his own tattoo parlor,...
16 Apr 201817min
The Business Model Doesn't Work—So Change It!
What happens when your customers are willing to use your product, but they're not willing to pay for it? Answer: Your business model may be wrong. That's what Ilir Sela learned after launching Slice, ...
9 Apr 201819min
The Curse of the Problem Solver - You Can't Solve It All
Patrick Llewellyn discovered that his design company, 99designs, was only fulfilling some of his customers' needs. He wanted to fill more, so he created a spinoff brand called Swiftly. But in doing so...
2 Apr 201821min
How A Company Becomes A Thought Leader
When Daniel McCarthy cofounded the music licensing company Musicbed, he had a big idea: "I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think...
26 Mars 201820min
They Were Acquired... And Then The Buyer Went Bust
Learn more about your ad choices. Visit megaphone.fm/adchoices
19 Mars 201818min
How Three Entrepreneurs Started On The Fast Track
Every entrepreneur’s journey starts with a big problem. That first hurdle—and hopefully, that first solution. Small and sometimes simple as it may be, this first moment contains so much ingenuity and ...
12 Mars 201819min
The Entrepreneur’s Identity Crisis: “Am I My Company?”
Glenn Kelman thought of himself as a software guy. Then he became CEO of a real estate company called Redfin, but insisted on seeing it as a software company. Confusion reigned. Cultures clashed. For ...
5 Mars 201819min
