#25: What Is ChatGPT, What It Means for Marketing, and How It Will Change Business As We Know It

AI is getting smarter—and more emotionally aware. This week, Mike and Paul highlight the biggest AI news and releases, with a major focus on how artificial intelligence is evolving to understand emotions. They break down the latest updates on GPT-4.5 and Claude 3.7 Sonnet, Amazon’s Alexa+ revamp, the significance of deep research as a use-case, and the impact of AI on writing. Plus, don’t miss our rapid-fire roundup covering even more developments in AI. Access the show notes and show links here This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 4:30pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com  This episode is also brought to you by our 2025 State of Marketing AI Report: Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com. Timestamps: 00:04:55 — GPT-4.5 00:19:58 — Claude 3.7 Sonnet 00:28:20 — Amazon’s New Alexa 00:40:13 — Apple Siri in 2027  00:46:02 — ChatGPT Deep Research Now Available to All Paying Users, & Voice Mode for All 00:52:22 — Agency > Intelligence 01:00:22 — Meta plans standalone Meta AI app  01:04:33 — Robots in the Home and Workplace 01:08:35 — Lmarena.ai Prompt-to-Leaderboard 01:11:43 — David Perell on how writing is changing thanks to AI 01:17:01 — AI’s Impact on the Future of HubSpot 01:21:15 — Listener Questions 01:23:43 — AI Text to Voice Releases Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

4 Mars 1h 30min

This week on The Artificial Intelligence Show, we explore the latest developments in the world of artificial intelligence. From OpenAI's anticipated release dates for GPT-4.5 and GPT-5 to Grok 3’s debut week, we’ll discuss the real-world impact on the future of work. Plus, don’t miss updates on Microsoft’s new quantum chip, DeepSeek’s latest strategies, Mira Murati’s exciting new startup, and much more in our rapid-fire segment. Access the show notes and show links here This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com  This episode is also brought to you by our 2025 State of Marketing AI Report: Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com. Timestamps: 00:04:05 — GPT-4.5 and GPT-5 Updates, ChatGPT 400M Users 00:17:16 — Grok 3 00:34:03 — The Future of Work 00:47:43 — DeepSeek Raise and Investigation 00:50:14 — Mira Murati Announces Thinking Machines Lab 00:53:41 — Microsoft’s New Quantum Chip 01:00:41 — Google’s “AI Co-Scientist’ 01:05:42 — Google’s AI Efforts Marred by Turf Disputes  01:10:13 — AI Displays Signs of Deception 01:15:17 — The New York Times AI Use Cases 01:17:21 — Listener Question 01:20:28 — AI Product and Funding Updates Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy

25 Feb 1h 26min

Mike Kaput and Paul Roetzer analyze the ripple effects of Elon Musk's bid to acquire OpenAI, JD Vance’s keynote address at the AI Action Summit in Paris, the latest GPT-4o update from OpenAI, and the unfolding drama surrounding xAI. They also explore the growing impact of robotics, along with other pressing topics in our rapid-fire segment. Access the show notes and show links here Timestamps: 00:05:44 — Elon Musk Bid to Buy OpenAI and Ongoing Feud 00:15:06 — JD Vance Keynote at AI Action Summit in Paris 00:28:23 — Effect of Generative AI on Jobs 00:34:35 — GPT-4o Update + OpenAI Roadmap 00:40:08 — xAI Drama 00:45:51 — AI More Empathetic Than Humans 00:51:22 — Results of Major AI Copyright Case in the US 00:54:47 — OpenAI Reasoning Model Prompting Guide 00:59:40 — Rise of the Robots 01:04:59 — Apple’s AI for Siri Faces Issues & Delays 01:07:51 — Listener Questions This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com  This episode is also brought to you by our 2025 State of Marketing AI Report: Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

18 Feb 1h 14min

This week our hosts, Paul Roetzer and Mike Kaput, unpack Sam Altman’s bold claims about the rapid pace of AI advancements, OpenAI’s latest moves in the world of reasoning models, and new safety measures from Anthropic, Google, and Meta to keep AI development in check. They also explore the California State University system's ambitious ChatGPT integration for 500,000 students and faculty, ByteDance's groundbreaking deepfake system, and the EU’s latest AI bans. Access the show notes and show links here This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com  Timestamps: 00:04:22 — Sam Altman on GPT-5 00:26:55 — The Anthropic Economic Index 00:33:31 — OpenAI and the CSU system bring AI to 500,000 students & faculty 00:41:40 — Gemini 2.0  00:46:34 — Meta, Google, Anthropic Safety Measures 00:54:19 — Boom Times For ChatGPT 00:58:42 — Omni-Human1 01:02:13 — New EU AI Bans 01:08:25 — Figure and OpenAI Breakup 01:11:01 — Schulman Leaves Anthropic, Joins OpenAI Ex-CTO’s Company 01:12:46 — Sutskever’s startup to fundraise at $20B valuation 01:14:53 — New AI Case Studies from Google and Microsoft 01:17:18 — Listener Questions Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

11 Feb 1h 24min

One week after DeepSeek’s disruptive introduction, we are back with more news and insights about the lasting impact of this open-source model. Join Paul Roetzer and Mike Kaput as they explore the latest advancements in AI, including OpenAI’s mini-o3 and deep research developments, the U.S. Copyright Office’s pivotal report on AI-generated works, Meta’s response to DeepSeek, funding news, and more.  Access the show notes and show links here Timestamps: 00:07:37 — DeepSeek’s Fallout 00:17:04 — OpenAI Releases o3-mini and deep research 00:40:37 — US Copyright Office Hints AI-Influenced Work Is Protected 00:47:02 — OpenAI Seeks Silicon Valley’s Largest-Ever Funding Round 00:51:43 — How Meta Is Responding to DeepSeek 00:54:36 — Which AI Should You Use? An Answer 01:00:23 — a16z AI Voice Agent Market Analysis 01:03:20 — Listener Questions 01:07:30 — AI Use Cases 01:14:07 — AI Funding and Product Updates This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery.  As a special thank you to our podcast audience, you can use the code POD100 to save $100 on a membership.  This episode is also brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

4 Feb 1h 18min

DeepSeek has sent shockwaves through Silicon Valley, shaking up conversations about tech companies futures, and what’s next for policies and infrastructure. Join Mike and Paul as they unpack the far-reaching implications of DeepSeek, the growing AI rivalry between the US and China, bold claims from Anthropic's CEO about AI capabilities, the potential for AI to extend human life, and much more in our rapid-fire section. Access the show notes and show links here This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery.  As a special thank you to our podcast audience, you can use the code POD100 to save $100 on a membership.  Timestamps: 00:05:08 — Intro 00:05:08 — DeepSeek 00:18:47 — The AI War Between the US and China 00:25:13 — Amodei Comments on AI Surpassing Human Intelligence 00:32:24 — Humanity’s Last Exam 00:37:56 — OpenAI Targets AGI with System That Thinks Like a Pro Engineer 00:42:17 — Zuckerberg Says Meta Will Have 1.3M GPUs by Year’s End 00:44:54 — Gemini 2.0 Flash Thinking 00:48:01 — Imagen 3 Hits #1 Image Generation Model on Leaderboard 00:50:57 — Altman Backed Retro Biosciences Raises $1B to Extend Human Life 00:55:47 — AI for Public Speaking Prep Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

29 Jan 1h 2min

Join Mike and Paul as they navigate through a week in tech that's too big for just one episode. They unpack Project Stargate, OpenAI's Operators program, and explore SmarterX's ambitious push to democratize AI education. Plus, Trump’s actions on AI in his first week in office, Perplexity Assistant, Zapier Agents and more in our rapid-fire section.  Access the show notes and show links here This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery.  As a special thank you to our podcast audience, you can use the code POD100 to save $100 on a membership.  Timestamps: 00:05:57 — Open AI Introduces Operator 00:18:39 — Project Stargate Announced 00:29:00 — The AI Literacy Project 00:40:50 — Trump Actions on AI in First Week 00:44:47 — Perplexity Assistant 00:48:22 — Zapier Agents 00:52:36 — Google Invests Another $1B in Anthropic 00:56:53 — Davos Conversations with OpenAI CPO 01:01:45 — Demis Hassabis on AI for Scientific Progress 01:13:35 — LeCun Predicts New AI Architecture Paradigm in 5 Years 01:17:17 — AI Apps Saw $1B+ in Consumer Spending in 2024 Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

28 Jan 1h 23min

OpenAI has just unveiled its "Economic Blueprint," outlining a bold vision for America’s AI future with a potential $175 billion investment in AI. Meanwhile, Google is offering Gemini at surprisingly accessible terms, while Microsoft shakes up the market with new Copilot pricing. Plus, Altman confirms the imminent release of OpenAI’s o3-mini model, Apple Intelligence falls flat, TikTok's shutdown drama and more in our rapid-fire section. Join Paul and Mike as they break it all down. Access the show notes and show links here This episode is brought to you by our AI Mastery Membership:  This 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery.  As a special thank you to our podcast audience, you can use the code POD150 to save $150 on a membership.  Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Thursday, March 6 from 12pm - 5pm Eastern Time.  Learn to craft compelling stories faster, boost your productivity, and build a sustainable writing strategy for the years ahead. Choose between free live access or premium tickets with on-demand replay. Don't miss this opportunity to transform your writing. Register now at aiwritersummit.com Timestamps: 00:06:38 — OpenAI Releases Its Economic Blueprint 00:19:27 — OpenAI “Super-Agent” Rumors + o3 Mini Release Date 00:30:20 — Google AI and Microsoft Copilot Pricing 00:40:02 — Google Releases New Research on the Potential Successor to Transformers 00:44:11 — Google Releases Factuality Benchmark for LLMs 00:47:49 — Apple Intelligence Falls Flat 00:52:56 — TikTok Shutdown Drama 00:58:43 — US Patent and Trademark Office Releases Its AI Strategy 01:01:56 — Meta AI Copyright Lawsuit 01:05:06 —Benchmarking the Energy Costs of Large Language Models 01:09:00 — NotebookLM Has to Do “Friendliness” Tuning on Its AI Podcast Hosts 01:10:59 — AI Funding and Product Updates to Watch Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

21 Jan 1h 20min