#32: AI Writing Mega-Episode — The Future of Writing in the Age of AI, AI Writing Tools: Capabilities, Limitations, and Concerns, and How AI Will Change Writing Careers Producer:  MAII or Music Radio Creative

#32: AI Writing Mega-Episode — The Future of Writing in the Age of AI, AI Writing Tools: Capabilities, Limitations, and Concerns, and How AI Will Change Writing Careers Producer: MAII or Music Radio Creative

This week on The Marketing AI Show, all three topics focus on AI and writing. This mega-episode brings to the surface many of the questions we’re hearing from our community. AI writing tools are rapidly transforming the art and science of storytelling, and in the process, they're disrupting writing as we know it. Everyone at every size company now has access to powerful and affordable AI technologies that are redefining writing and forcing companies to reimagine content teams and strategies to remain competitive. We can already 10X our content output, like ads, articles, blog posts, emails, and more, with today’s AI—and it’s growing more powerful by the day. This has created massive uncertainty for writers, brands, agencies, and media companies. And it’s made it essential that writers, editors, and content leaders take action to understand and apply AI. Today’s podcast episode is a mega-episode on AI writing and the impact it will have on writers and writing as we know it. Funding is flooding the space, and we’re already seeing media businesses incorporate AI writing into their business models—with mixed results. But these businesses are moving forward anyway. It’s important for marketing and business leaders to remember that a tool like ChatGPT is just the tip of the AI iceberg for marketers and business leaders. It's the shiny object that's captured everyone's attention, and rightly so. So what is the future of AI and writing? The second topic on AI and writing touches on AI writing tools. These tools can enable all sorts of highly valuable use cases across writing functions. Used intelligently, these tools can dramatically improve your productivity and performance as a writer. On the other hand, they also have plenty of limitations that any writer using these tools must be able to identify if they want to succeed at AI-powered writing. How should these tools be used by individuals and brands? We believe that understanding the very real issues raised by this technology is key to adopting it in a responsible way. And finally, how will AI change writing careers? AI is going to have a major impact on the careers and skills of writers and content professionals. These more intelligent tools are already opening up new frontiers of creativity, productivity, and writing at scale for savvy professionals. But they’re also changing the nature of writing work and business models, and writers and companies will need to adapt accordingly. Mike and Paul invest these 45 minutes in helping listeners understand what these new developments mean, providing context on what marketers and business leaders can do, need to consider, and how to adapt. Listen to this week’s episode on your favorite podcast player and be sure to explore the links below for more thoughts and perspective on these important topics.

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#106:  Enterprise AI Adoption, GPT-4o Mini, New Research on Prompting, OpenAI “Strawberry,” & AI’s Impact on the Crowdstrike Outage

#106: Enterprise AI Adoption, GPT-4o Mini, New Research on Prompting, OpenAI “Strawberry,” & AI’s Impact on the Crowdstrike Outage

Join our hosts as they unpack Chevron CIO Bill Braun's candid insights on the challenges of implementing AI in large corporations, explore OpenAI's latest GPT-4o mini model, and discuss the latest findings in prompting research. Plus, get the latest on Apple’s AI training data, AI’s impact on the Crowdstrike Outage, and the latest developments in AI at Meta. 00:04:03 — AI Enterprise Adoption 00:18:07 — GPT-4o mini 00:27:53 — New Prompting Report 00:38:02 — OpenAI “Strawberry” 00:48:40 — Apple’s AI Steals YouTube Videos 00:51:48 — AI’s Impact on the Crowdstrike Outage 00:57:09 — Meta Llama 3 405B Release 00:59:09 — Meta Will Avoid the EU 01:01:57 — Intuit’s AI-Reorganization Plan 01:04:00 — Andrej Karpathy Starts Eureka Labs 01:06:41 — Update on Lattice Digital Workers This week’s episode is brought to you by MAICON, our 5th annual Marketing AI Conference, happening in Cleveland, Sept. 10 - 12. Early bird pricing ends Friday. If you’re thinking about registering, now is the best time. The code POD100 saves $100 on all pass types.  For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.  Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

23 Juli 20241h 12min

#105: What Economists Get Wrong About AI, The AI Agent Landscape, and the Urgent Need for AI Literacy

#105: What Economists Get Wrong About AI, The AI Agent Landscape, and the Urgent Need for AI Literacy

Explore a future where AI could turn one cent of electricity into hundreds of dollars worth of top-tier professional work. Join our hosts as they unpack Carl Shulman's provocative insights on superintelligence, explore the rising world of AI agents, and examine the importance of AI literacy for all. Plus, take a look into the latest from OpenAI, Google Gemini, Anthropic and more in our rapid fire section.  00:03:32 — 80,000 Hours Podcast with Carl Shulman 00:20:10 — The AI Agent Landscape 00:33:03 — AI Literacy for All 00:42:02 — OpenAI Superintelligence Scale 00:47:02 — Lattice and AI Employees 00:52:18 — OpenAI Exits China 00:54:23 — Microsoft, Apple and the OpenAI Board 00:56:20 — Gemini for Workspace 00:58:48 — Claude Prompt Playground 01:01:48 — Captions Valued at $500M Today’s episode is brought to you by Marketing AI Institute’s 2024 State of Marketing AI Report. This is the fourth-annual report we’ve done in partnership with Drift to gather data on AI understanding and adoption in marketing and business. This year, we’ve collected never-before-seen data from marketers and business leaders revealing to us how they adopt and use AI… We are revealing the findings during a special webinar on Thursday, July 25 at 12pm ET. Go to stateofmarketingai.com to register. Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

16 Juli 20241h 7min

#104: Top Consulting Firms Bet Big on AI, Why AI Isn’t Making Money, and Zoom CEO’s Bizarre Plan for AI Clones in Meetings

#104: Top Consulting Firms Bet Big on AI, Why AI Isn’t Making Money, and Zoom CEO’s Bizarre Plan for AI Clones in Meetings

Join Paul and Mike as they discuss the surge in demand for AI consultants from major firms like BCG and McKinsey, explore the growing disconnect between AI investments and economic impact, and examine Zoom CEO’s Eric Yuan's ambitious plans for AI-driven digital twins in Zoom meetings. 00:03:31 — AI Consultants Success from the AI Boom 00:16:04 — AI Needs to Make Money 00:30:47 — Zoom’s CEO on the Future of Work 00:41:00 — Google’s Gemma 2 00:46:12 — OpenAI’s 2023 Security Breach Raises Concerns 00:49:50 — Apple’s OpenAI Board Seat 00:52:28 — AI and The Olympics 00:56:47 — Nintendo’s Future Plans with GenAI 01:00:00 — Finding GPT-4’s Mistakes with Critic GPT 01:03:41 — Scale AI’s Business Model 01:09:41 — AI Tech Updates: Runway 01:11:57 — AI Tech Updates: Hebia 01:14:01 — AI Tech Updates: Perplexity 01:16:00 — AI Tech Updates: ElevenLabs Today’s episode is also brought to you by the Marketing AI Conference (MAICON), presented by Marketing AI Institute. MAICON is an industry-leading event that helps marketers and business leaders at all levels understand, pilot, and scale AI.  Don't miss this chance to accelerate your AI journey and stay ahead of the curve. Go to www.MAICON.ai to learn more. Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

9 Juli 20241h 21min

#103: Claude 3.5, Suno and Udio Get Sued, OpenAI’s Ex-NSA Board Member, Ilya’s New Company, and Perplexity’s Woes

#103: Claude 3.5, Suno and Udio Get Sued, OpenAI’s Ex-NSA Board Member, Ilya’s New Company, and Perplexity’s Woes

Paul and Mike are back! After a two-week hiatus, the longest episode of The Artificial Intelligence Show has dropped! Paul Roetzer and Mike Kaput discuss changes at the big companies: Anthropic’s Claude 3.5 is released, Perplexity, Suno, and Udio are in legal troubles, Ilya Sutskever, co-founder and former chief scientist at OpenAI, launches a new company, and speaking of OpenAI, learn more about their ex-NSA board member. 00:09:12 — Claude 3.5 00:17:28 — Record Labels Sue Suno and Udio 00:24:08 — OpenAI Updates and Revenue 00:29:08 — OpenAI Buys Rockset 00:30:59 — OpenAI Acquires Collaboration Startup Multi 00:32.40 — OpenAI appoints Retired U.S. Army General to Board of Directors 00:37:37 — OpenAI Voice Mode Update 00:40:29 — Elon Musk Drops Suit Accusing OpenAI of Breaching Founding Mission 00:43:00 — Ilya’s New Venture 00:46:45 — Perplexity Updates 00:56:04 — Should Frontier AI Companies Fund Journalism? 01:01:45 — The AP Fund for Journalism launches 01:05:50 — Pope Francis addresses the G7 Summit 01:08:17 — Political deepfakes top list of malicious AI use, DeepMind finds 01:11:04 — NVIDIA Releases Open Synthetic Data Gen Pipeline for Training LLMs 01:13:33 — Toys R’ Us Branded Sora Video 01:19:43 — WPP unveils AI-powered Production Studio 01:22:19 — Does EU AI Act Require AI Literacy? 01:26:40 — McDonald's to end AI drive-thru test with IBM 01:29:37 — Funding, starting with Mistral 01:31:40 — HeyGen Series A 01:34:29 — Stability AI Secures Significant New Investment and Appoints CEO 01:36:30 — EvolutionaryScale raises $142M for protein-generating AI 01:38:37 — Product Updates starting with Adept 01:42:39 — ElevenLabs Text Reader 01:44:50 — Runway Gen-3 Alpha 01:47:46 — Microsoft Delays Recall Feature 01:49:28 — Microsoft GPT Builder Retired Today’s episode is also brought to you by Scaling AI, a groundbreaking original series designed for business leaders who want to thrive in the age of AI, and help drive AI transformation within their organizations. The Scaling AI course series includes 6 hours of content, complete with on-demand courses, video lessons, quizzes, downloadable resources, a final exam, and a professional certificate upon completion. Head to ScalingAI.com to order today! Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

2 Juli 20241h 56min

 #102: Apple WWDC, Warnings of Superintelligence, and Adobe’s Controversial New Terms of Use

#102: Apple WWDC, Warnings of Superintelligence, and Adobe’s Controversial New Terms of Use

Some big company-driven controversies are at the front of this week's episode. Our hosts, Mike Kaput and Paul Roetzer, discuss Apple's introduction of "Apple Intelligence," a suite of generative AI features integrated into its devices, former OpenAI’s superalignment researcher Leopold Aschebrenner claims on the rapid approach of superintelligence and, the backlash surrounding Adobe's updated terms of service. 00:06:02 — Apple's WWDC 00:20:14 — Leopold Aschenbrenner, AGI and Superintelligence 00:38:31 — Adobe’s Controversial New Terms of Use 00:42:38 — Microsoft Recall Backlash 00:45:40 — Chris Bach’s Generative AI Policy PSA 00:49:05 — Underlord from Descript 00:51:17 — Perplexity Pages 00:55:12 — Spark Capital, Jared Leto Back AI Video Startup Pika 00:56:49 — McDonald’s HeyGen Campaign Today’s episode is also brought to you by Scaling AI, a groundbreaking original series designed for business leaders who want to thrive in the age of AI, and help drive AI transformation within their organizations. The Scaling AI course series includes 6 hours of content, complete with on-demand courses, video lessons, quizzes, downloadable resources, a final exam, and a professional certificate upon completion. Head to ScalingAI.com to pre-order today! Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

12 Juni 20241h 2min

 #101: OpenAI’s Ex-Board Strikes Back, AI Job Fears, and Big Updates from Perplexity, Anthropic, and Showrunner

#101: OpenAI’s Ex-Board Strikes Back, AI Job Fears, and Big Updates from Perplexity, Anthropic, and Showrunner

Following a week filled with controversy, drama, and updates in the AI world, hosts Mike and Paul are ready to bring you up to speed on all the latest happenings. Join us in Episode 101 of The Artificial Intelligence Show where we explore OpenAI's progress on GPT-5, the formation of its Safety and Security Committee, and criticism from former board members. This episode also explores the growing concerns about AI's potential to displace workers, the latest AI tech updates, Apple’s AI Privacy plans and more. 00:04:47 — OpenAI Updates 00:18:00 — AI Job Fears and Worries 00:31:47 — AI Tech Updates 00:39:01 — xAI Raises $6B 00:42:30 — LeCun & Musk x/Twitter Feud, Hinton’s Remarks 00:53:45 — PwC is now OpenAI's Largest Customer 00:55:19 — Apple’s AI Privacy Plans 00:57:54 — Google Leak + AI Overviews 01:01:25 — NVIDIA's Jensen Huang Quote 01:05:13 — Paul’s LinkedIn Post on Prediction Machines Today’s episode is brought to you by our AI for B2B Marketers Summit, presented by Intercept. This virtual event takes place on June 6 from 12pm - 5pm EDT and is designed to help B2B marketers reinvent what’s possible in their companies and careers. To register, go to www.b2bsummit.ai. Today’s episode is also brought to you by Piloting AI, a collection of 18 on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs. You can use the code POD100 to get $100 off when you go to www.PilotingAI.com.  Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

4 Juni 20241h 11min

#100: Your Top AI Questions Answered: AI’s Impact on Business, Marketing, Jobs, Careers, Education and More

#100: Your Top AI Questions Answered: AI’s Impact on Business, Marketing, Jobs, Careers, Education and More

We've got a special bonus episode today, and it's all about celebrating our 100th episode! To mark this milestone, we have dedicated this episode to answering your questions.  The Artificial Intelligence Show is much more than just a place for us to share content. It's our way of making sense of the AI world and putting it all into perspective. We are lucky to be on this journey with all of you, learning and growing together every step of the way. Let’s take a look at some of those questions you sent our way. 00:04:46 — A quick background of the show 00:08:57 — What is the most stand out moment of AI redefining aspects of the future of work? 00:13:40 — If you could ask Sam Altman one question, what would it be? 00:16:36 — What are the best AI tools available for small & medium-sized businesses?  00:19:55 — What are best practices in assessing AI tools? 00:22:40 — How can small and medium businesses apply AI to their customer data? 00:25:47 — What's your favorite success story of a business adopting GenAI so far? 00:28:55 — What tools does the MAII team use in their workflow?  00:32:09 — How should leaders decide whether to focus AI efforts on high-potential individuals or distribute training and resources across the organization? 00:35:53 — How do people use AI in their daily lives? 00:39:29 — In the next 5-10 years, what do you think the adoption of AI tech will look like for most businesses? 00:42:19 — How can professionals stay updated and enhance their knowledge?  00:49:40 — What are ways I can showcase my AI knowledge while looking for a job?  00:51:26 — What do you think AI’s role will be in strategy work as it evolves?  00:55:21 — What AI enabled services would you add to your client service model if you were running an agency? 00:57:53 — If you were launching a marketing agency today, how would you approach scaling with AI tools? 01:00:35 — If you were leading a college degree in marketing, what would you do to ensure that your students are prepared for the future with AI? 01:03:07 — With advances in AI and the capabilities of instant knowledge transfer to anyone at anytime, what do you think the next evolution of education will look like? 01:06:14 — What tech moment needs to happen for AI applications like ChatGPT to cross the chasm to early/late majority of users? 01:08:55 — Should we be asking more questions about privacy and security? Do we trust these companies too much?  01:11:14 — How do you see regulation affecting AI? 01:13:28 — What advancements in AI are you excited for in the next year? Today’s episode is brought to you by our AI for B2B Marketers Summit, presented by Intercept. This virtual event takes place on June 6 from 12pm - 5pm EDT and is designed to help B2B marketers reinvent what’s possible in their companies and careers. To register, go to www.b2bsummit.ai. Today’s episode is also brought to you by Piloting AI, a collection of 18 on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs. You can use the code POD100 to get $100 off when you go to www.PilotingAI.com.  Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

30 Maj 20241h 19min

#99: Microsoft Build’s AI Announcement, OpenAI Scarlett Johansson Controversy, and Google’s Awful AI Overviews

#99: Microsoft Build’s AI Announcement, OpenAI Scarlett Johansson Controversy, and Google’s Awful AI Overviews

In our first episode of the week, join Mike Kaput and Paul Roetzer as they explore Microsoft's new AI-infused PCs, Copilot AI agents, and Team Copilot. We also look into the controversy surrounding GPT-4o's Sky voice and its alleged similarity to Scarlett Johansson, and discuss Sundar Pichai's thoughts on AI's influence on search traffic and the accuracy of Google's AI Overviews. Stay tuned for our special 100th episode coming out this Thursday! 00:04:04 — AI Updates from Microsoft Build 00:14:09 — OpenAI / Scarlett Johansson Controversy 00:26:08 — Sundar Pichai Interview & The Future of Search 00:34:53 — Anthropic Researchers Discover More About How LLMs Work 00:41:32 — Google DeepMind Introduces Frontier Safety Framework 00:47:31 — European Union’s AI Act Passes 00:51:43 — US State Laws on AI 00:56:02 — Thomson Reuters CoCounsel 00:59:14 — OpenAI Deal With News Corp. 01:02:46 — Apple Podcasts AI Transcripts 01:05:46 — AI Financials/Funding Rapid Fire Today’s episode is brought to you by Piloting AI, a collection of 18 on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs. Use the code POD100 to get $100 off when you go to www.PilotingAI.com. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

28 Maj 20241h 12min

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