Ep. 25: Instructor Series: Maintaining and Growing your Gym
BJJ Mental Models24 Juni 2019

Ep. 25: Instructor Series: Maintaining and Growing your Gym

Once you've opened your gym, how do maintain and grow your membership base? Steve and Matt discuss lead generation, advertising, merchandising, social media, websites, designing your schedule, and retaining students. Mental models discussed in this episode: Investing in Loss https://bjjmentalmodels.com/investing-in-loss/ Abundance Mindset https://bjjmentalmodels.com/abundance-mindset/We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.co...

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We need your help.

We need your help.

IMPORTANT: BJJ Mental Models needs your help. In light of the COVID-19 outbreak, the future for Steve and Matt is uncertain. Our gyms are closed, our income is impacted, and we need your help in ord...

19 Mars 202010min

Ep. 63: Cults, feat. Rob Biernacki - Part 2

Ep. 63: Cults, feat. Rob Biernacki - Part 2

This week, Rob is back to help Steve and Matt discuss the tactics used by cult-like organizations. We discuss why these are dangerous, common objections from cult members, and tactics to combat cult-...

16 Mars 20201h 35min

Ep. 62: Cults, feat. Rob Biernacki - Part 1

Ep. 62: Cults, feat. Rob Biernacki - Part 1

This week, Steve and Matt are once again joined by Rob Biernacki to discuss a topic very near and dear to us: cults and the tactics they use. Cults have a long and storied history within the martial ...

9 Mars 20201h 14min

Ep. 61: Creating Opportunities

Ep. 61: Creating Opportunities

This week, Steve and Matt teach you how to be ALPHA. Mental models discussed in this episode: Dictate the Pace https://bjjmentalmodels.com/dictate-the-pace/ Dominant Angles https://bjjmentalmodels.c...

2 Mars 20201h 19min

Ep. 60: Identifying Opportunities

Ep. 60: Identifying Opportunities

This week, Steve and Matt talk about how to identify and exploit opportunities. Mental models discussed in this episode: Core Mechanics https://bjjmentalmodels.com/core-mechanics/ Grips Dictate Posi...

24 Feb 20201h 2min

Ep. 59: Passivity

Ep. 59: Passivity

This week, Steve and Matt talk about passivity. I mean, if it's okay with you. If not, we can talk about something else. Mental models discussed in this episode: Growth from Discomfort https://bjjm...

17 Feb 20201h 12min

Ep. 58: The Gracies

Ep. 58: The Gracies

It's history lesson time! This week Steve and Matt dive into the hemarkable story of the first family of Jiu-Jitsu. Need more BJJ Mental Models? Get tips, tricks, and breakthrough insights from our...

10 Feb 202052min

Ep. 57: Direct vs. Proxy Control

Ep. 57: Direct vs. Proxy Control

To grab a dude, or to grab a dude by his clothing? This week, Steve and Matt discuss direct versus proxy control. Mental models discussed in this episode: Direct vs. Proxy Control https://bjjmentalm...

3 Feb 20201h 3min

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