#040 Customer-Driven Products: How Brett Kopf built “Slack for Schools” and launched Omella

Topics: (7:11) - Brett’s earliest memories of his strengths (9:58) - Understanding different skills and abilities (13:36) - Brett’s early career (18:08) - What was the moment of conception for Remind? (26:03) - What were some pivotal moments early on? (30:08) - How much did Twilio aid your growth? (31:18) - What role did investor selection play into the success of Remind? (35:00) - Transitioning into Omella (44:18) - How many customers did you talk to before building the product? (45:11) - What’s the process of building conviction in your product? (50:38) - How much wider is the purview of Omella than Remind in terms of the market it helps? (55:11) - Thoughts on distribution, engagement and retention (1:01:15) - How has the founder experience compared with your second company vs. the first? (1:03:38) - How does leverage fit into structuring Omella? (1:08:23) - What are the most common mental models you use to make decisions? (1:12:50) - Do you find people to be overthinking while building a product? (1:14:13) - Where would you like Omella to be in the next 5-10 years? (1:15:09) - How do you ensure you can keep a small high-performance team rather than solve problems via headcount? (1:16:16) - How often do customers that you interact with become evangelists for Omella? Links: BrettKopf.com Brett Kopf on Twitter and LinkedIn Omella Remind Acton academy The Theory of Constraints To support this costs of producing this podcast: >> Buy a copy of the Navalmanak: www.navalmanack.com/ >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Give the podcast a positive review to help us reach new listeners >> Name-your-price subscription monthly, annual, or one-time: https://app.omella.com/o/9Bufa >> Follow me on Twitter: @ericjorgenson >> Get in touch about sponsoring this podcast by replying to an email or DMing me on Twitter.