BDTP. Product SEO with David Pasztor

What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesLearning to Build – Bob’s latest bookDemand-side Sales 101Dr. W Edwards Deming, Dr. Genichi Taguchi, Dr. Willie H. Moore, Dr. Clayton Christensen – Bob’s key mentorsUserlist – Jane’s SaaSSlack, Basecamp, Intercom, QuickBooks – disruptor productsTony Robbins, Gary Vaynerchuk – popular coachesChoosing CollegeThe Jobs-To-Be-Done HandbookFollow Bob on Twitter and LinkedInThe ReWired GroupThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

9 Dec 202237min

How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWork & Co – Reese’s place of workApple’s Human Interface GuidelinesMailchimp’s Content Style GuideConsumer Packaged Goods DirectoryThingtestingThe Brand IdentityUX Content CollectiveContent + UXConnect with Reese on LinkedInThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

2 Dec 202235min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesInnerTrends – Claudiu’s SaaSThe Big User Onboarding RoundtableThe One Metric for User OnboardingTuple – a tool by Ben OrensteinHow to Save Money on High Volume EmailProfitWell – a SaaS analytics toolDreamHost emailsFollow Claudiu on Twitter and LinkedInThe Data-led PodcastSend Claudiu an emailThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

25 Nov 202247min

How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFrom Solo to Scaled – Natalie’s bookWomen Talk Design – a speaker bureau for women in designEpisode 237 with Yuval KeshtcherRedundant, obsolete, or trivial (ROT)Episode 118 with Gerry McGovernDigital asset management (DAM) systemDrupal, Oracle WCS, Adobe Experience Manager – popular content management systemsUse the code UIBREAKFASTSTS to get 20% off Natalie’s book when you purchase it on the Rosenfeld websiteVisit Natalie’s websiteFollow Natalie on Twitter and LinkedInThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

18 Nov 202236min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesThe Juice – Jonathan’s content curation platform for B2B professionalsBDTP S5E2: Building Two-sided Marketplaces with John DohertyUI Breakfast Episode 175 with Dru RileySparkToro – a tool by Rand FishkinG2 – business software and services reviews siteBDTP S5E4: Survey-based Research Projects with Becky LawlorThe Cold Start Problem – a book by Andrew ChenFollow Jonathan on LinkedIn and TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

11 Nov 202238min

How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCBX – Todd’s company, a branding agencyKroger, Walmart, Target, Trader Joe’s – popular retailers in the USDieline – a resource for packaging inspirationMintel’s Global New Products DatabaseReach out to Todd via emailThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

4 Nov 202254min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSocketLabs – Lauren’s place of workPatrick McKenzie’s Twitter thread about self-hosting emailsGoogle Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools SPK, DKIM, DMARC – email authentication protocolsSpamhaus, SpamCop – spam blocklist providersFollow SocketLabs on TwitterFollow Lauren on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

28 Okt 202239min

Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creativity, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBaron Fig – Joey’s companyThe Laws of Creativity – Joey’s bookUse the code UIBREAKFAST to get 20% off the book & all Baron Fig goods (valid until October 28, 2022)Follow Joey on Twitter and InstagramThis episode is brought to you by Zeplin. Publish your finalized designs in Zeplin and it'll automatically notify the team of changes so everyone is on the same page. Zeplin also provides specs for devs and organized commenting for feedback, so you can stay in your design tool, and the team can collaborate with you in an organized workspace that everyone can understand. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

21 Okt 202244min