Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Everyone lives in their own story. They are a character in their story. If you want to offer them something, a product, a service, a message, your influence, a helping hand…whatever, you want to enter their story. The master of this is Donald Miller. I first met Don through his spiritually based memoirs. Don was a writer. An artist. Over time he sold zillions of books to people like me and along the way learned how to translate his gift of storywriting to the world of business. He started a company called Storyline and I attended his very first conference in Portland, OR with my Dad, brother, and uncle. Following is a conversation I had when Don had just released his book, Building a StoryBrand: Clarify Your Message So Customers Will Listen. In it he flips our perspective of how to promote what we have to offer to the public. It’s not about our product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can, and must apply it to our offerings in this format; “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.” You can find Don at storybrand.com Sign up for a $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial Get 20% off your first probiotic membership order at pendulumlife.com/drivesyou Go to cozyearth.com/driven and use code DRIVEN for an exclusive 40% discount Use my promo code WHATDRIVESYOU for 10% off on any CleanMyMac's subscription plans Learn more about your ad choices. Visit megaphone.fm/adchoices

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How To Better Navigate Unexpected & Undesired Change w/ Cognitive Scientist Maya Shankar

How To Better Navigate Unexpected & Undesired Change w/ Cognitive Scientist Maya Shankar

I experience our culture growing more and more fearful of unexpected and undesired change. If you were to look back on your life and make a list of all the unexpected and undesired changes you have ex...

12 Jan 57min

Discover The Work Activities You Will Be Most Fulfilled In & Drained From w/ Biz Management Expert Patrick Lencioni

Discover The Work Activities You Will Be Most Fulfilled In & Drained From w/ Biz Management Expert Patrick Lencioni

Let’s say we are going to build a house. Think of all the roles and activities there are to fulfill. Designing the home. Clearing the land and building a foundation. Building the home, which includes ...

9 Jan 1h 30min

How Are We "Dimming" Our Lives & How To Illuminate Our Life Experience w/ Cecily Mak

How Are We "Dimming" Our Lives & How To Illuminate Our Life Experience w/ Cecily Mak

On my own journey of connecting with myself and everything else, I find everything to seem richer and clearer and just more fulfilling. The base level pleasures of life don't satisfy as much. So when ...

5 Jan 1h 4min

When Positivity Is Not A Help w/ Marriage & Family Therapist Whitney Goodman

When Positivity Is Not A Help w/ Marriage & Family Therapist Whitney Goodman

I seem to be a natural optimist. And as the former host of The Ziglar Show podcast, greatly appreciate Zig Ziglar’s famous quote, “Positive thinking won't let you do anything, but it will let you do e...

3 Jan 50min

How Can You Identify With Yourself & Your Life Aside From Your Work w/ Jillian Johnsrud

How Can You Identify With Yourself & Your Life Aside From Your Work w/ Jillian Johnsrud

In my experience, you can accomplish a lot of production by just working like a slave. Day in and day out. The world and most people will applaud you for it. But as I’ve stepped back from being a prof...

29 Dec 20251h 12min

Questioning Time Management & How We Perceive & Value Time w/ Inspirational Entrepreneur Richie Norton

Questioning Time Management & How We Perceive & Value Time w/ Inspirational Entrepreneur Richie Norton

The ideas of time management and efficiency have never interested me much. I’ve always found them to feel constraining and tiring. But I also can’t claim I use my time as wisely as I could. In this ep...

26 Dec 20251h 10min

A Reminder That Self-Worth Is Not Earned w/ Mindfulness Teacher Michelle Maros

A Reminder That Self-Worth Is Not Earned w/ Mindfulness Teacher Michelle Maros

To make this statement, which is subjective, we need to clarify what we mean by self-worth. I have nine kids. Did they have any worth as infants? Or no, because they hadn’t earned their self worth  ye...

22 Dec 20251h 9min

The Intellectual Capacity of Both/And Thinking w/ Management Professor Wendy K Smith

The Intellectual Capacity of Both/And Thinking w/ Management Professor Wendy K Smith

I continue to research human communication and find the vast majority of everything we communicate is subjective. We are seldom discussing facts and right, wrong, black, white issues. They may feel so...

19 Dec 20251h 10min

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