375: How to Get a Million YouTube Subscribers with Alpha M’s Aaron Marino

In 2008, Jeff Rosenthal and his co-founders Elliott Bisnow and Brett Leve convinced 19 people they admired to go on a ski trip with them to Park City, Utah. They wanted to spend one-on-one time with this small group of thought leaders to learn from them and glean some knowledge. Little did they know that this was only the beginning of their long and successful entrepreneurial journey. What started off as a small event production company has morphed into a global behemoth that includes everything from nonprofits to funds to a major ski resort that all fall under the Summit brand. While the company is still primarily known for its famous invitation-only events, its biggest impact is its tight-knit community of innovative, creative individuals from around the world. In this podcast episode, Rosenthal talks about Summit’s explosive growth, what it takes to host a truly extraordinary event, and more entrepreneurial gold. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways What inspired Rosenthal and his co-founders to start their event production company Summit in 2008 How Summit expanded into a family of companies, nonprofits, and funds over the last 12 years What makes a spectacular event, according to Rosenthal Why Rosenthal believes “keep it real” is terrible advice when it comes to events, and what he recommends instead The importance of leadership when it comes to event planning The correlation between creativity and capital How Rosenthal manages to lead the multiple entities under Summit The best advice on delegation Rosenthal received from his mentor Why profitability isn’t the only measure of an event’s success What it takes to attract top-notch speakers (and how to set them up for success) The way Rosenthal approaches balancing quality of experience and scaling

14 Juli 202056min

When Tiffany Masterson was a stay-at-home mom, she was always looking for ways to make a little extra money. So when the opportunity came around to start selling a brand of bar cleanser as a side hustle, she didn’t think much of it. Little did she know that she would soon develop a passion for skincare, cultivate her own philosophy around what skincare should look like, and launch Drunk Elephant—a brand that was eventually sold to Shiseido in 2019 for a whopping $845 million. In this podcast episode, Masterson takes us through her unexpected journey as an entrepreneur—from having her brother-in-law as her first investor to snagging a partnership with Sephora, to building an incredible company culture. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways How Masterson, a stay-at-home mom of four children, started selling bar cleanser as a side hustle Why she developed a fascination with the world of skincare Masterson’s skincare philosophy, and how she started to create her dream product on paper What it was like to have her brother-in-law as her first investor Why Masterson kept the launch of Drunk Elephant in 2013 as minimal as possible How Drunk Elephant caught the eye of Sephora The cost of formulating, producing, and packaging 5,000 units of six products The tough financial conversations Masterson had to have Why Masterson chose to take things day-by-day instead of looking too far into the future The biggest trap Masterson believes most founders fall into How Masterson has kept her turnover rate at less than 2% since 2013 The reason why people get excited about the Drunk Elephant brand Why Masterson doesn’t believe in trying to “outcompete” other brands

7 Juli 202049min

Parker Conrad is no stranger to hard times. His first startup, Wikinvest, failed to take off during the seven years he was with the company. He then had a falling out with his co-founder, which caused him to leave and start over. Conrad’s next venture, Zenefits, faced scrutiny while he served as the CEO. And now, his current company Rippling is feeling the effects of the Covid-19 pandemic. But Conrad’s strength has always been approaching problems with a realistic and humble attitude. Despite the fact that Rippling’s existing customer base has shrunk since the pandemic hit, the company's top-of-funnel performance hasn’t been impacted. They’re setting up record numbers of demos and doubling down on product investment. Most importantly, Conrad is being strategic about finances and still has three years of runway left. In this podcast episode, Conrad shares his most honest thoughts on the challenges of Covid-19, what he’s been doing to get through this transition, and what he thinks other struggling founders should do. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways Conrad’s most challenging chapter as an entrepreneur of a failing startup, and why he chose to stay for seven years The pain point that inspired the idea for Zenefits How Rippling provides an employee system that goes beyond HR How the pandemic impacted Rippling’s existing customer base Why Conrad is focused on burn, and what he’s doing to maintain runway The importance of acknowledging what’s not working while also looking toward a more promising future Why Conrad hates working from home, and how he got through the difficult transition Conrad’s unpopular advice for struggling founders

30 Juni 202038min

It’s not every day that an entrepreneur creates an entirely new industry category and a nine-figure company at the same time. But that’s exactly what Dharmesh Shah did when he started HubSpot. Before the company launched in 2006, marketing relied solely on outbound tactics such as cold calling, purchasing billboards, and buying email lists. Shah and his co-founder Brian Halligan saw an opportunity to completely change the game. Together, they founded the concept of inbound marketing, which is all about creating value for your audience to draw them into your company. Since then, HubSpot has quickly become the most respected and recognized brand within the marketing world—known not only for being the inventor and category king of inbound marketing, but also for adopting an incredible company culture. In this interview, Shah touches on all these topics and shares his biggest takeaways from serving as the co-founder and CTO of HubSpot. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways How Shah and his co-founder Brian Halligan simultaneously came up with the idea for HubSpot and an entirely new category of marketing The biggest challenges of inbound marketing in the early days Why Shah decided not to trademark the term “inbound,” and how this decision helped the inbound marketing movement flourish The history behind HubSpot’s famous 128-slide Culture Code deck Shah’s tips for keeping culture consistent across a decentralized team Why Shah recommends approaching your company culture as a product What Shah and his team do to make sure their customers and employees stay happy How a maniacal obsession with your craft will help you find success

23 Juni 202041min

Peter Yared has a wealth of experience as an entrepreneur. Not only has he built and sold six different B2B enterprise companies (making more than $500 million in exits), but he’s also lived through three different recessions and managed to stay afloat through them all. In this conversation with our CEO Nathan Chan, Yared dives deep into the world of software businesses and takes us through his process of coming up with an idea, turning it into a company, and successfully selling it. He also explains the most important lessons from the three previous recessions he’s lived through, as well as what he’s learned during the current pandemic. Whether you’re an engineer who wants to step into the world of entrepreneurship or a business owner who is struggling with the impact of Covid-19, this episode is jam-packed with helpful knowledge! If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways How Yared initially fell in love with programming Yared’s journey to building and selling six B2B enterprise companies Why software businesses usually end up being bought out An overview of Yared’s most successful exits How Yared decides when to turn an idea into an actual company (and why he prefers to call them “projects”) The importance of being part of trends Why Yared’s last five projects started off self-funded Yared’s best advice for engineers The idea of push vs. pull selling Why Yared doesn’t believe the superior product always wins How to use an engineering perspective to successfully go to market How Yared managed the impact of Covid-19 for his global company Yared’s best advice based on his experience with multiple recessions, and how the current pandemic compares

22 Juni 202047min

What does it take to create, market, and sell a profitable online course? This question is likely on the minds of many people⁠, especially now that the pandemic is pushing people to turn to online courses as a way to level up their skill sets. Ankur Nagpal has a wealth of knowledge when it comes to this topic, from running his startup Teachable for the past six years to growing his online course platform to host 50,000 creators and reaching over 30 million people since its launch. Nagpal shares insights on everything from how to create a full-time income from an online course to best practices to follow as a beginner course creator. He also predicts what the future of the online course industry looks like. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways How Nagpal got started with Teachable, the startup that converts passions into online courses The three factors that are contributing to the growth of the online course market How the pandemic has impacted Teachable What it takes to create a full-time income from an online course business The importance of an NPS, and how it distinguishes the top 1% of courses Nagpal’s best practices for online course creation, especially for first-timers Strategies to drive more sales How to overcome limiting self beliefs Nagpal’s best advice when it comes to niches, tools, and list building A look into the future of the online course industry What Teachable’s recent acquisition means for the future of the business

16 Juni 202054min

Gina Bianchini has always loved working with creators. That’s why she co-founded Ning, an online platform for people and organizations to create custom social networks, with Marc Andreessen in 2005. Even after leaving Ning, she couldn’t stay away from the world of creators for long so she launched Mighty Networks in 2017. Since then, the team at Mighty Networks has been obsessed with serving “creators with a purpose.” The platform powers brands and businesses that bring people together via online courses, paid memberships, events, content, and community. In this podcast episode, Bianchini explains why she’s so passionate about providing more opportunities for creators. She also shares her best recommendations when it comes to creating successful online courses and communities, and how her team at Mighty Networks approaches these goals within their own platform. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways Why Bianchini has always loved working with creators A brief history of Bianchini’s first company, Ning, and why she left in 2010 The three pillars that inspired the idea for Mighty Networks Why Bianchini believes in the power of small communities The reason why creators want to get away from Facebook Groups, and why it’s beneficial to encourage this migration The story of why Bianchini launched her own online course, and why it’s the best thing she’s ever done What makes a successful course The most important things to know about community building in 2020

10 Juni 202047min

Henrik Werdelin has never been about chasing money, power, or fame. Instead, his focus has always been on creating cool things with people he enjoys being around. That’s exactly how BarkBox, now one of many subsidiaries under BARK, came to be. Despite Werdelin’s non-material approach to BARK, the dog subscription box company has exploded in popularity since its launch in 2012. Today, it boasts hundreds of thousands of subscribers and it is a nine-figure business. In our conversation, Werdelin shares the most important learnings he’s collected as an entrepreneur—from finding the right funding option for your business to maintaining the right headspace during challenging times. Werdelin also gives us a glimpse into BARK’s incredible company culture and how he managed to build a quirky, kind, and smart team of people to pave the path for the organization. As a bonus, we also get a sneak peek into Werdelin’s book, “The Acorn Method” to understand how companies can grow in an ever-changing environment. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways Why Werdelin and his co-founders decided to start creating cool stuff for dogs in 2012 The funny story of how Werdelin met one of his co-founders in a heart-shaped bed on a cruise ship What the pet industry was like when BarkBox first entered the market Werdelin’s advice on finding the right funding option for your business How BARK has dealt with the pandemic, and why the pet industry is recession proof The importance of staying in a good headspace during tough times How Werdelin and his co-founders approach leadership and decision-making Why BARK is an inside-out brand, and what that means A sneak peek into Werdelin’s new book, “The Acorn Method” and the advice it shares on how companies can continue growing during uncertain times Werdelin’s best advice for entrepreneurs who are struggling during the pandemic

9 Juni 20201h 9min