EP27: Why Organic Growth Sucks

in this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) pull back the curtain on what it really takes to grow a brand organically. Spoiler: it’s not free, and it’s definitely not fast. From the high costs of hiring content creators to the daily grind of consistent posting, they shatter the myth that organic growth is some magical, costless path to success.

With their signature mix of humor, insight, and a little debate over Midwest dinners and vegetarian breakfasts, the crew dives into the hidden expenses and long-term strategies that drive real organic growth. They share personal stories and no-nonsense advice about creating killer content, staying patient, and investing in tools and people to level up your game.

What You’ll Learn:

Why organic growth is far from “free” and the hidden costs you need to budget for How consistent content creation can make or break your organic strategy Real-life tips for tailoring content to different platforms (yes, even TikTok) The balancing act of short-term wins vs. long-term growth How to navigate the cost of software, salaries, and the sweat equity behind organic success Why a strong content plan is your best ally in the marathon of organic growth

This episode is packed with candid advice, relatable stories, and a little tough love to help businesses build sustainable organic strategies. Stick around for the next episode, where the gang talks all things holiday strategies and bold predictions for the future. Don’t miss it!
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Big thanks to Omnisend for sponsoring the pod! With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Thank you to Recharge for [sponsoring the pod! Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/

Shout out to Salvit Advisors for sponsoring the pod! Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/

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00:00 Teaser Trailer

01:45 Welcome to the ASOM Pod

04:23 Defining Organic Growth

06:00 Challenges and Strategies for Organic Growth

09:57 Costs Associated with Organic Growth

13:48 Effective Organic Growth Strategies

18:13 Organic Growth and Midwest Dinners

19:14 Short Term vs Long Term Strategies

19:53 TikTok Launch and Content Challenges

21:23 B2B Content Strategies

25:48 Organic Growth Tips and Advice

34:53 Conclusion and Next Episode Teaser

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠https://asompod.com⁠⁠