S02 EP1 Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester

In this episode of ASM Connected, our hosts Iain Tomkinson and Stephen Dale are joined by Jay McBain, Principal Forrester Analyst and 2021's Channel Influencer of the Year. Jay is loaded with stats, predictions, and insights from the industry, which makes this episode hugely interesting. He pulls on his years of experience to give thoughts on how emerging tech will impact the channel in years to come, the need to be agile and how the US channel differs to Europe.