High Five: The Tools Industry Leaders Leverage to Drive Long-Term Retention
App Growth Show20 Nov 2024

High Five: The Tools Industry Leaders Leverage to Drive Long-Term Retention

Welcome back, App Growth Community, to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today.

In this episode, we zoom in on Cameron Thom, Chief Revenue Officer of the Americas at Adikteev, a global leader in mobile app re-engagement and retention. Under Cameron’s leadership, Adikteev has shifted its focus to adaptive strategies, including a bold expansion into APAC with a new office in South Korea.

He joins our host, Peggy Anne Salz, to share how prioritizing retention over traditional UA drives sustainable, long-term growth for mobile apps. Drawing insights from Adikteev’s survey of 120 marketers, Cameron reveals the tools and tactics industry heavyweights are leveraging to predict churn, improve monetization, and minimize in-app friction.

He dives into key findings from the report, like how over 58% of respondents have implemented personalized privacy prompts that not only improve opt-in rates but also present a unique opportunity to engage users in a brand’s voice. Plus, hear how retention strategies—like Duolingo’s predictive segmentation—can boost weekly active users by up to 70%.

It’s a data-dominated episode. Listen in as Peggy and Cameron unpack the common mistakes marketers make when measuring long-term retention and actionable solutions to fix them.


CHAPTER TIMESTAMPS

00:00 - Intro

01:03 - Eastern vs Western growth

04:00 - Before sustainable growth was trendy

05:41 - Rule-based approaches

07:30 - 2024 Retention Survey

12:51 - A cross-team approach

15:49 - Privacy and retention

21:40 - A shared love for data

23:17 - Cameron's personal inspiration

24:30 - What's next?

Avsnitt(31)

How To Get App Funding For Your Startup in 2022

How To Get App Funding For Your Startup in 2022

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your a...

16 Mars 202224min

Customizing The Mobile Gaming Experience To Increase Engagement and Retention

Customizing The Mobile Gaming Experience To Increase Engagement and Retention

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your a...

8 Mars 202225min

How Being Revolutionary Can Lead to Success in the Finance App Category

How Being Revolutionary Can Lead to Success in the Finance App Category

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your a...

22 Feb 202226min

Episode 12: Retention Optimization & The key To Increasing Revenue

Episode 12: Retention Optimization & The key To Increasing Revenue

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your a...

15 Feb 202224min

Leveraging AI and Automation: The Smarter, Faster way to scale up Growth with Lomit Patel

Leveraging AI and Automation: The Smarter, Faster way to scale up Growth with Lomit Patel

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your a...

1 Feb 202226min

Using Creativity And Innovation To Take On Traditional Apps

Using Creativity And Innovation To Take On Traditional Apps

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your a...

25 Jan 202223min

Turbocharge Your App's Revenue With An In-App Subscription Model

Turbocharge Your App's Revenue With An In-App Subscription Model

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your a...

18 Jan 202227min

Creating A Growth Plan For Your Mobile App

Creating A Growth Plan For Your Mobile App

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your a...

11 Jan 202222min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
rss-inga-dumma-fragor-om-pengar
rss-borsens-finest
avanzapodden
svd-tech-brief
rss-kort-lang-analyspodden-fran-di
bathina-en-podcast
fill-or-kill
montrosepodden
24fragor
borsmorgon
dynastin
rss-dagen-med-di
market-makers
tabberaset
kapitalet-en-podd-om-ekonomi