SaaStr 741: The Future of AI in Sales with Gong's CEO and Co-Founder Amit Bendov

Gong's CEO and Co-Founder Amit Bendov sat down with SaaStr Founder and CEO Jason Lemkin at SaaStr Europa 2024 last week to talk about all things AI in Sales and the lessons learned while scaling to billions.

Back in 2015, Google AI beat the world chess champion easily. AI was starting to diagnose diseases better than doctors. Amit asked himself, "How hard would it be to understand customers better than salespeople?" That was the idea for Gong, an early vision of an autonomous customer management system that could capture customer conversations, understand them, and turn insights into action. Believe it or not, Gong struggled to raise money because people didn't believe that AI would be big one day.

In this episode, you'll learn what Gong's CEO thinks about:

• *AI-enhanced sales in two years
• *Where we're too optimistic with AI in the near term
• *What the AI budget actually looks like
• *B2B last year vs. summer of 2024
• *How to handle competition
• *What to expect next year

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