In Praise of Colourful Language
We know compelling copy when we read it. It makes us want to open our wallet and BUY. It makes the items we want seem fairly priced or even an outright bargain! Descriptive, well-written copy adds val...
17 Dec 20196min
Conversations vs Monologues
Advertising has become more of a conversation than a monologue. This week's episode discusses some of the ways to better engage customers for the long haul and build rapport through building community...
17 Dec 20196min
Colour Me Confused
A look at the sometimes vexing world of colour. In this episode, we look at different colour modes and ways to better ensure your brand looks the same online, in print (and even on your swag items). G...
17 Dec 20196min
Are You Talking To Me?
The importance of audience segmentation and choosing the right language (as well as medium and message) for your audiences. Like a little help with this? Get in touch! www.flink.ca
17 Dec 20193min
What Makes You Think You're So Special?
Your USP (or unique selling proposition) is likely the very idea that made you want to get in business for yourself. If not, what IS the reason your company exists? Something your company does (or pro...
17 Dec 20194min
Five Ways to Better Understand Your Customers
How well do you REALLY know the people you're trying to sell to? In this episode, we'll talk about demographics, psychographics, motivations, buying habits and influences and how when it comes to mark...
17 Dec 20197min
Snipes and Your Messaging
How to create a plan for product naming plus a messaging hierarchy that'll make your packaging more scannable in store, easier to shop, order and remember. Like a little help with YOUR packaging, copy...
16 Dec 20199min
