Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Avsnitt(468)

5 Strategies to Save Money When Your Don't Have Time

5 Strategies to Save Money When Your Don't Have Time

In today’s competitive craft beer market, saving money can boost your bottom line faster than chasing every new trend. This session will share five quick, practical strategies you can use right now to...

6 Dec 202516min

The Role of Oxygen in Brewing: A Double-Edged Sword

The Role of Oxygen in Brewing: A Double-Edged Sword

Oxygen is both a friend and a foe in the beer-making process. Used wisely, it sets the stage for strong fermentation. Used incorrectly—or introduced at the wrong time—it can compromise the flavor, she...

3 Dec 202532min

Fall Reset: Small Fixes Now for a Smooth Holiday Season

Fall Reset: Small Fixes Now for a Smooth Holiday Season

The busy summer season often masks small inefficiencies that quietly drain time, money, and energy from your brewery. In this practical, no-fluff session, we’ll guide you through an essential “autumn ...

1 Dec 202534min

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

This session will walk you through the key legal steps to build a business that’s ready for investment and eventually for sale. We will dive into the legal side of raising capital. From friends and fa...

29 Nov 202538min

From Brewer to Boss: Leadership Skills Brewed for You

From Brewer to Boss: Leadership Skills Brewed for You

Making great beer doesn’t automatically mean you’re ready to lead people—but in most breweries, that’s exactly what happens. Talented brewers, servers, and production crew get promoted into leadership...

26 Nov 202536min

How to Build a Brewery Budget You’ll Actually Use

How to Build a Brewery Budget You’ll Actually Use

Say goodbye to boring spreadsheets and hello to a budgeting process that actually works. In this workshop, we’ll show you how to create a practical, profit-driven brewery budget using real numbers, ea...

24 Nov 202557min

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

2024 saw more brewery closings than openings. Uncertainty is growing around rising costs and tariffs. Production is down. Consumers are looking for more diverse offerings, including non-alcoholic. Ind...

22 Nov 202558min

Marketing Rules for Every Beverage Product You Sell

Marketing Rules for Every Beverage Product You Sell

We know that you know beer! But what if you’re adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and ma...

19 Nov 202546min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
svd-tech-brief
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
rss-svart-marknad
fill-or-kill
lastbilspodden
borsmorgon
rss-inga-dumma-fragor-om-pengar
tabberaset
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
affarsvarlden
rss-den-nya-ekonomin