Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

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HR 101 with Josh Lance (Table HR)

HR 101 with Josh Lance (Table HR)

Joshua Lance, CPA, CGMA is the founder and CEO of Table HR and founder and Managing Director of Lance CPA Group. In addition to leading these two companies, Josh is adjunct faculty at Northwestern Uni...

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Witches, Alewives, and Misinformation

Witches, Alewives, and Misinformation

This conversation features: Dr. Christina Wade - Historian/Archaeologist at Braciatrix/Beer Ladies Podcast Dr. Sierra Dye - Postdoctoral Fellow at the Centre for Scottish Studies at the University of...

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CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories showcase individual members who have an inspiring story to tell. Collin and Jen have known each other since eighth grade and are now about to launch their third Craft Beer business togeth...

17 Mars 202158min

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories showcase individual members who have an inspiring story to tell. Jessi Flynn is the Managing Director and Head Brewer of Kweza Craft Brewery, the first female lead and the first craft bre...

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Voices of Discrimination, Part One

Voices of Discrimination, Part One

We will be hosting a series of live events to draw attention to discrimination in Craft Beer. These events will include a spoken word reading of anonymous experiences followed by a speaker who will sh...

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Stolen from the Music Industry

Stolen from the Music Industry

This conversation features: Betsy Lay - Lady Justice Brewing Britt Teusink - FrameShift Fermentation Kelly Quinn - Brioux City Brewery Mike Lock - Broken Goblet Brewing Tristan Brown - Pontoon Brewin...

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CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories showcase individual members who have an inspiring story to tell. Bryan Roth has written about the beer industry for almost a decade, reporting on business, cultural, and personal stories....

3 Mars 20211h 3min

Craft Beverage Expo Preview: The Effects of COVID-19 on Packaging

Craft Beverage Expo Preview: The Effects of COVID-19 on Packaging

Thank you to our partner, Craft Beverage Expo & Distribution Conference, who helped to organize today's panel. Please visit their website, www.craftbeverageexpo.com, to learn more and register for th...

25 Feb 202159min

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