Ep 308 - The Future of Natural Bodybuilding (w/ WNBF Pros Alberto Nuñez and Steff Noble)

Ep 308 - The Future of Natural Bodybuilding (w/ WNBF Pros Alberto Nuñez and Steff Noble)

In this episode, Eric Helms is joined by returning guest, his fellow 3DMJ coach and WNBF Pro bodybuilder, Alberto Nuñez, who is also the male WNBF athlete rep. In addition, they are joined by first time guest Steff Noble, a WNBF Figure pro, experienced coach, and president of WNBF UK. The trio first reflects on what was arguably the most competitive natural bodybuilding season to date, and the overall state of drug free bodybuilding, which in many ways is flourishing. There is more interest, higher competitive levels, higher productive quality in some regions, and in some countries natural bodybuilding is growing faster than enhanced bodybuilding. In North America, while some federations are doing better than others, the market demand for natural bodybuilding is obvious, as the NPC has made a concerted push to enter the natural bodybuilding scene, promoting drug tested shows in the US and Canada (as well as overseas), and even offering the chance to turn pro at the biggest natural events, with promises of drug tested pro shows on the horizon. What does this mean for natural bodybuilding? Is this a good thing, a threat, the beginning of a new era, or the beginning of the end? Further, what does the natural bodybuilding community need to do collectively to secure its future? Join us in this episode as we review not only the 2024 natural bodybuilding season, but discuss the future of the sport.


The MASS crew records Iron Culture LIVE on YouTube, every Monday night at 7pm eastern time. Be sure to join us for a future episode and say hello in the live chat!


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Time stamps:

00:00 (Re)-introducing Berto and Steff while Helms discusses ‘sports’

04:15 Steff’s WNBF World’s recap and natural bodybuilding journey

10:35 The differences and similarities between the UK and US bodybuilding scenes (with some Eric seed-planting)

17:14 Berto’s WNBF World’s experience and the rising standard of bodybuilding

24:22 Regional differences in bodybuilding

36:09 The promoting and production of shows

46:00 The shift in the bodybuilding athlete mindset

51:31 The growth of the sport and increasing number of federations

59:12 Discussing comparisons with Powerlifting

1:13:40 Time for natural bodybuilding to adapt or die

1:26:03 Final perspectives on the future of bodybuilding

1:33:00 Closing out

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Ep 317 - Training Volume: How Much Is Enough? (ft. Dr. Eduardo De Souza)

Ep 317 - Training Volume: How Much Is Enough? (ft. Dr. Eduardo De Souza)

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Ep 316 - Lengthened Biased Training: Time To Cut Bait?

Ep 316 - Lengthened Biased Training: Time To Cut Bait?

In tonight’s episode of Iron Culture, Eric Trexler and Eric Helms discuss various topics related to fitness, training, and research. They share personal updates, including the toll that Helms' intense...

26 Feb 20251h 38min

Ep 315 - Training Hard Versus Training Smart

Ep 315 - Training Hard Versus Training Smart

Iron Culture is officially part of the 3-plate club. In this episode of Iron Culture, hosts Eric Trexler and Eric Helms celebrate their milestone 315th episode while diving into various topics includi...

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Ep 314 - Science Is Broken (But Fixable)

Ep 314 - Science Is Broken (But Fixable)

This episode of Iron Culture begins with a rant/story by Dr. Trexler that highlights some issues with scientific publishing. He describes a study on apple cider vinegar, his MASS article criticizing t...

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Ep 313 - Is More (and More, and More) Protein Better for Muscle Retention?

Ep 313 - Is More (and More, and More) Protein Better for Muscle Retention?

In this episode of Iron Culture, hosts Dr. Eric Helms and Dr. Eric Trexler are joined by Dr. Martin Refalo to discuss their recent meta-regression study on protein intake and its effects on muscle hyp...

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Ep 312 - Muscle Soreness: What Does It Mean? (ft. Dr. Mike Zourdos)

Ep 312 - Muscle Soreness: What Does It Mean? (ft. Dr. Mike Zourdos)

In today's episode of Iron Culture, co-hosts Eric Helms and Eric Trexler are joined by MASS colleague Dr. Mike Zourdos. After a brief chat about bodybuilding, powerlifting, and college football news, ...

29 Jan 20251h 34min

Ep 311 - The Truth About Hormone Replacement Therapy

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In Episode 311 of Iron Culture, hosts Dr. Eric Trexler, Dr. Eric Helms, and Dr. Lauren Colenso-Semple deliver a comprehensive exploration of hormones, health, and performance optimization. The episode...

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Ep 310 - Are People Getting "Metabolic Stress" Wrong?

Ep 310 - Are People Getting "Metabolic Stress" Wrong?

In today's episode, Drs Trexler and Helms discuss a wide range of fitness topics including metabolic stress, "the pump," targeting the different heads of the biceps, individualising diets and suppleme...

15 Jan 20251h 33min

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