Journey Management in 2025: Trends, Challenges, and Predictions / Jochem van der Veer / Ep. #218

Journey Management in 2025: Trends, Challenges, and Predictions / Jochem van der Veer / Ep. #218

First of all, I want to wish you a very happy 2025.

We're starting the new year with a bang.

Journey Management has been a hot topic for the last two years, and for good reason.

The shift from mapping to management might seem small, but it's a major change in how we and our clients approach things.

If you've been following the Show for a while, you know we are keeping up with these developments as they unfold.

So, I thought it would be great to invite a good friend and long-time partner of the Show, Jochem van der Veer, back to kick 2025 off with some predictions.

As CEO of TheyDo, Jochem is building one of the most innovative companies in this space. So I think it's fair to say that he has a front-row seat to how companies are adopting (or not) Journey Management.

In this conversation, we discuss how journey management has evolved, the challenges of scaling it, which organizations are succeeding, and what's next (including AI's influence).

Oh, and we announce a new conference...

Join us for a great episode that's going to give you a head start on your Journey Management journey this year.

What are YOUR predictions for this year? Leave a comment on YouTube (or Spotify). It'll be fun to revisit them next year 🙂

Enjoy the conversation, and once again Happy 2025!

Take care,

~ Marc

--- [ 1. GUIDE ] ---

00:00 Welcome to episode 218

05:00 Looking back at the previous episode

06:45 Market shifts

09:00 Churn discussion

13:45 What's changed in TheyDo

15:45 Unexpected design challenges

19:30 Journey Management cornerstones

21:00 Automating everything

25:00 Jochem's Journey Management view

29:00 Journey as a tool

33:15 Cross-Functional challenges

36:00 Prioritization rituals

39:30 Customer alignment

45:00 Team adoption patterns

48:30 Specific problem solving

50:00 Industry roadblock

53:30 2026 hopes

54:30 Upcoming Conference

1:02:00 Jochem's 2025 outlook

1:03:00 Chat interface

1:07:00 Question to ponder


--- [ 2. LINKS ] ---


--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals.

⁠https://servicedesignshow.com/circle

Avsnitt(315)

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

Imagine a world where you can simply look at your journey model and ask it why... Why, for example, is our customer churn spiking this quarter? How close are we to that reality?I invited my good frien...

15 Jan 1h 7min

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

Sorry, but I have to say it...We are optimizing our way to boredom.Measure everything, test every variation, and optimize the customer journey until it’s "perfect". That seems to be the mantra of mode...

1 Jan 1h 7min

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

We need to talk about the "intern" sitting on your desktop...Come on, you know the one. Sure, they are fast, very eager to please, and can process data at lightning speeds. But they also have a bad ha...

25 Dec 20251h 1min

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Sure, design might be going through a tough period...But as the saying goes, "never waste a good crisis."So this moment of uncertainty, where everyone is wondering if (or rather when) AI will take ove...

18 Dec 20251h 13min

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

Here is a hot take, empathy is becoming "theater"...I mean, it's that feeling you get when you receive a "hyper-personalized" yet clearly automated email saying "We are so deeply sorry to see you go"....

11 Dec 20251h 1min

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

We often hear the "mantra" to move fast and break things...But what happens when the thing that breaks is you?For many service design professionals, this is the reality of their calendar: back-to-back...

4 Dec 20251h 9min

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

Okay, we are pretty good storytellers... but are we telling the right story?As service design professionals, we nail it when it comes to what I call "Horizontal Storytelling". We can walk anyone throu...

27 Nov 20251h 8min

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

Service design, so what...That's a question still many people around us (rightfully) ask.And let's be honest, they'll probably keep asking it for the foreseeable future.It will take a very long time b...

20 Nov 20251h 9min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
uppgang-och-fall
avanzapodden
rss-dagen-med-di
borsmorgon
rss-inga-dumma-fragor-om-pengar
tabberaset
rss-den-nya-ekonomin
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
kvalitetsaktiepodden
bathina-en-podcast
24fragor
kapitalet-en-podd-om-ekonomi
svd-tech-brief
bilar-med-sladd