The Chris Voss Show Podcast – CES Show 2025, Gary Shapiro, CEO of CTA and His New Book: Pivot or Die: How Leaders Thrive When Everything Changes

The Chris Voss Show Podcast – CES Show 2025, Gary Shapiro, CEO of CTA and His New Book: Pivot or Die: How Leaders Thrive When Everything Changes

CES Show 2025, Gary Shapiro, CEO of CTA and His New Book: Pivot or Die: How Leaders Thrive When Everything Changes

CES.tech

Amazon.com

From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today’s top executives, entrepreneurs, and leaders: pivot or die.

As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He’s seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot.

Drawing upon detailed case studies, economic theory, and personal experience,Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies. Along the way, Shapiro offers a “pivot” framework for leaders in technology and beyond to stay flexible and agile:

The startup pivot: how startups can shake up industries and maximize the advantage of new ideas
The forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands
The failure pivot: why failure can deliver better lessons than success and how to take those lessons forward
The success pivot: Beating the market by seizing opportunity and out-pivoting your competitors
In laying out each of these pivots, Shapiro shares unique lessons on how leaders can change minds and mindsets and steer their organizations to success in an increasingly competitive environment.

About the author
Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)™, the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® – The Global Stage for Innovation.

Shapiro directs a staff of about 200 employees and thousands of industry volunteers, leading his organization’s promotion of innovation as a national policy to spur the economy, create jobs and cut the deficit. CTA advocates for a lower deficit, skilled immigration, free trade and policies that support innovative new business models. CTA does not seek government funding for industry.

Shapiro authored CTA’s New York Times best-sellers, “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses” (HarperCollins, 2013) and “The Comeback: How Innovation will Restore the American Dream” (Beaufort, 2011). His upcoming book, “Ninja Future: Secrets to Success in the New World of Innovation” (HarperCollins, 2018), will be released December 31 and is available now for pre-order. Through these books and television appearances, and as a columnist whose more than 1,000 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy. He is considered an “influencer” on LinkedIn and has more than 280,000 followers.

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The Chris Voss Show Podcast – CES 2026: AI and Innovation Take Center Stage with Gary J. Shapiro of Consumer Technology Association

The Chris Voss Show Podcast – CES 2026: AI and Innovation Take Center Stage with Gary J. Shapiro of Consumer Technology Association

CES 2026: AI and Innovation Take Center Stage with Gary J. Shapiro https://www.cta.tech/people/gary-shapiro/ https://www.ces.tech/ About the Guest(s): Gary J. Shapiro is the Vice Chair of the Consumer Technology Association (CTA), a leading trade association representing U.S. consumer technology industries. He has been a pivotal figure in the tech industry since 1991, serving in various leadership roles at CTA and significantly contributing to the growth of the CES® show, the largest and most influential tech event in the world. Gary is also a lawyer, prolific author, and recognized lobbyist, with several influential books and over 1,300 op-eds to his name. His efforts have positioned him as a key voice in technology and policy discussions. Episode Summary: Get ready to dive into the latest in consumer technology with the inimitable Gary Shapiro on this episode of The Chris Voss Show Podcast. In an engaging conversation marking his eighth guest appearance, Gary talks with Chris about the upcoming CES 2026, highlighting the groundbreaking innovations set to transform industries and impact global markets. As Vice Chair of the Consumer Technology Association, Gary offers invaluable insights into tech trends shaping the future, including the pervasive growth of AI and robotics, and the show’s focus on manufacturing and startups. Gary and Chris navigate the complex dynamics of tech advancements and market demands, exploring themes such as AI’s transformative role in various sectors, the emergence of robotics in modern industries, and the vital intersection of technology with healthcare and manufacturing. This discussion also shines a spotlight on CES 2026, celebrated for its sprawling exhibits and visionary content, serving as a global stage for innovation with thousands of attendees discovering the latest breakthroughs from startups and tech giants alike. Don’t miss this enlightening episode brimming with expert insights and forward-thinking discussions. Key Takeaways: CES 2026 will prominently feature advances in AI, with dedicated areas like The Foundry exploring AI, cybersecurity, and quantum computing. Robotics is a burgeoning field at CES, impacting industries from manufacturing to healthcare. The CES show serves as a launchpad for startups worldwide, with the Eureka Park section showcasing groundbreaking innovations and attracting investors. The conversation extends to political influence on tech and manufacturing, with Gary offering nuanced views on trade policies and production strategies. Gary emphasizes the ineffable value of face-to-face interactions at CES for fostering business deals and innovative partnership opportunities. Notable Quotes: “The guy who hired me started in New York and moved to Chicago. Got pretty cold one January there, and they were the first big business event to move to Las Vegas.” – Gary Shapiro “AI will be pervasive throughout the show… it’s definitely, if there’s one core technology underlying the CES, it’s AI.” – Gary Shapiro “If there’s one category, it would be startups. We have over a thousand different startups…” – Gary Shapiro “CES has several thousand exhibitors from all over the world.” – Gary Shapiro “As a country, we’re on our way to finding better ways to do things.” – Gary Shapiro

10 Dec 27min

The Chris Voss Show Podcast – Capital Evolution: The New American Economy by Seth Levine, Elizabeth MacBride

The Chris Voss Show Podcast – Capital Evolution: The New American Economy by Seth Levine, Elizabeth MacBride

Capital Evolution: The New American Economy by Seth Levine, Elizabeth MacBride https://www.amazon.com/Capital-Evolution-New-American-Economy/dp/1637747780 Business overtook government. Now what? The future of capitalism isn’t left or right—it’s forward. In Capital Evolution: The New American Economy, Seth Levine and Elizabeth MacBride deliver a bold and timely reassessment of capitalism in America. Drawing on decades of experience in finance, journalism, and policy, Levine and MacBride argue that capitalism isn’t the problem—it’s the outdated neoliberal version we’ve been practicing that’s failing us. From the rise of populism to the growing disillusionment among younger generations, the signs of strain are everywhere. But Levine and MacBride reveal how a new consensus—what they call Dynamic Capitalism—is already taking shape, one that balances profit with purpose, empowers the middle class, and addresses the urgent challenges of inequality and climate change. Through compelling stories of leaders like Jamie Dimon, Dan Schulman, Lisa Green Hall, and Larry Fink, Capital Evolution shows how businesses, governments, and individuals can work together to create an economy that works for everyone. This book is a call to action to embrace change, rebuild trust, and ensure capitalism remains the most dynamic force for progress the world has ever known. The future isn’t a choice between old ideologies—it’s about evolving to meet the needs of a new era. Capital Evolution is a compelling look at the changes taking hold in America’s political system, information environment, and society, asking tough questions about the rising power of businesses in our economic system. Drawing on dozens of interviews with CEOs, academics, employees, and thought leaders, venture capitalist and author Seth Levine and journalist Elizabeth MacBride boldly challenge readers to take a hard look at our divisions and their impact on American economic supremacy.

7 Dec 55min

The Chris Voss Show Podcast – Unlocking the Success Code: The 7-Step Process to Succeed in Life and Work by Steve McNicholas

The Chris Voss Show Podcast – Unlocking the Success Code: The 7-Step Process to Succeed in Life and Work by Steve McNicholas

Unlocking the Success Code: The 7-Step Process to Succeed in Life and Work by Steve McNicholasp> Stevemcnicholas.com https://www.amazon.com/Unlocking-Success-Code-Process-Succeed/dp/1916167101 DISCOVER THE 7 KEY STEPS TO UNLOCKING THE CODE TO ACHIEVEMENT AND SUCCESS!For over a decade, Steve McNicholas has had a passion to truly understand and capture the “source code” of success. What are those essential elements or components that drive consistent achievement and fulfilment within individuals, teams and organisations? As he researched this question, he began to notice a recurring and consistent pattern emerging. The SUCCESS Code® is a set of 7 sequential steps which, when studied and applied, will help you understand how to achieve any goal you have set yourself, personally or professionally. By taking ownership, developing clarity of purpose and creating goal system frameworks, you will form the foundations of your future success. You’ll also find a variety of tools and techniques to help you overcome limiting beliefs and powerful practices to maintain your progress and success repeatedly.By applying the 7 steps of the SUCCESS Code, you will:- Understand the vital significance of “ownership” and learn to harness this positively- Discover how your purpose is the rocket fuel to propel you forwards consistently- Understand that SMART goals never work — it’s goal SYSTEMS that enable achievement- Learn how to overcome mental blocks that prevent success- Form powerful habits and routines to ensure momentum time and time again

6 Dec 30min

The Chris Voss Show Podcast – Put Dating back in the box! by Preston Wheeler III, Alonzo Mclittle

The Chris Voss Show Podcast – Put Dating back in the box! by Preston Wheeler III, Alonzo Mclittle

Put Dating back in the box! by Preston Wheeler III, Alonzo Mclittle https://www.amazon.com/Put-Dating-back-Preston-Wheeler/dp/B0DWZQZFJ3 Our book is designed to help our readers who are looking for love in today’s world of 2025,and beyond find it successfully. Dating ,and a lot of relationships in today’s world is horrible.From personal experience ,and observation we believe that there are specific reason’s for why these things are taken place. Those reason’s range from lack of teaching about how real relationship ‘s should go, lack of character development,lack of social skills, no recovery from past issues,selfishness,lack of understanding about the people in the world ( manipulators , deceivers) and how to avoid them ,and so on.No matter of where you are at in life single ,married ,breakup,looking to start a new relationship etc ; we believe that our content can put you on a path of having ,and being in a fantastic relationship . In short , we believe that having good character ,and knowledge along with other factors going into a new relationship are foundational keys to ensure it’s success.In conclusion we hope that our content has a positive impact on your life now leading you to being in a satisfying,and successful relationship then. About the author Hello to all who read my bio. I am a graduate from the University of Arizona Global Campus with a Masters in Organizational Management (2022) , Masters in Business Administration (2018), and a Bachelors in Entreprenuership (2016). I am a Caregiver who strives to live life to the fullest. I am a social person who loves to get out whether its going to the movies, watching football, farmers markets,and other events with my friends I enjoy it all. I love ,and enjoy connecting with people. In closing I want to help people find love ,and be in a satisfying relationship for all of their life.

5 Dec 32min

The Chris Voss Show Podcast – IT’S CRYSTAL CLEAR AND ALL ABOUT THE DAD by Diane Brooks

The Chris Voss Show Podcast – IT’S CRYSTAL CLEAR AND ALL ABOUT THE DAD by Diane Brooks

IT’S CRYSTAL CLEAR AND ALL ABOUT THE DAD by Diane Brooks https://www.amazon.com/ITS-CRYSTAL-CLEAR-ALL-ABOUT/dp/B0FFZY2VL5 ”One daughter’s fight to save her child will unravel everything she thought she knew about family, love… and the father she trusted. Andrea “Andi” Chambers has always believed in the strength of her family. Raised in a loving home with siblings, laughter, and a mother who could fix anything, she cherished the stories her father never told — the ones sealed behind his military silence. But when Andi’s young daughter is diagnosed with a rare and aggressive cancer, hope hinges on an impossible match. As Andi races against time to find a life-saving donor, a trail of medical records, old photographs, and unanswered questions leads her to a truth more devastating than any diagnosis: her father was not who he claimed to be. And she may not be the only child he left behind. Now, uncovering her father’s double life becomes more than a quest for answers — it’s the key to her daughter’s survival. With help from childhood friend Lynn and a man whose past is tangled with her own, Andi must choose whether to cling to the life she thought was hers… or embrace a future rewritten by secrets, sacrifice, and unexpected love. A gripping, heart-stirring novel about buried truths, the power of motherly devotion, and the unbreakable bonds of chosen family — It’s Crystal Clear and ALL ABOUT THE DAD!! is an unforgettable debut that asks: How far would you go to save the one you love?-”

3 Dec 27min

The Chris Voss Show Podcast – America’s First Love by Dana J Bahan

The Chris Voss Show Podcast – America’s First Love by Dana J Bahan

America’s First Love by Dana J Bahan https://www.amazon.com/Americas-First-Love-Dana-Bahan/dp/B0FG9V191T In the Foreword of my book, I try to make it abundantly clear that as Christians, protesting government intrusion in our lives, whether it be higher taxes or burdensome policies, must be done peacefully. As a Christian, it is my responsibility to be subject to governing authorities, but it is also my right as a part of the governed to question decisions made by government officials that endanger constitutional and inalienable God-given rights. *** As Proverbs 29:2 accurately states, “When the righteous are in authority, the people rejoice; But when a wicked man rules, the people groan.” The love of correct principles, not the love of a party, is the key to effective political involvement; the government of this nation will be blessed only to the extent that God-fearing and moral individuals are placed into office. Benjamin Rush He was our first president. He was voted into office unanimously. He was a devout Christian. He led the Revolutionary War against Britain and won. He offered freedom and property to slaves who fought in the war. He refused pressure to become king. He did not belong to a politi- cal party, and he sternly warned us that excessive allegiance to a political party would lead to corruption. George Washington

1 Dec 54min

The Chris Voss Show Podcast – The Royal We by Roddy Bottum of Fate No More

The Chris Voss Show Podcast – The Royal We by Roddy Bottum of Fate No More

The Royal We by Roddy Bottum of Fate No More https://www.amazon.com/Royal-We-Roddy-Bottum/dp/1636142699 A founder of the iconic band Faith No More shares his coming-of-age and out-of-the-closet story in pre–tech boom San Francisco THE ROYAL WE is a poetic survey of a time set in a magical city that once was and is no more. It is a memoir written by Roddy Bottum, a musician and artist, that documents his coming of age and out of the closet in 1980s San Francisco, a charged era of bicycle messengers, punk rock, street witches, wheatgrass, and rebellion. The book follows his travels from Los Angeles, growing up gay with no role models, to San Francisco, where he formed Faith No More and went on to tour the world relentlessly, surviving heroin addiction and the plight of AIDS, to become a queer icon. The book is an elevated wallop of tongue and insight, much more than a tell-all. There are personal encounters with public figures like Kurt and Courtney and Guns N’ Roses, and recaps of gold records and arena rock―but it’s the testimonies of tragedy and addiction and preposterous life-spins that make this work so unique and intriguing. Bottum writes about his dark and harrowing past in a clear-eyed voice that is utterly devoid of self-pity, and his emboldened and confident pronouncements of achievement and unorthodox heroism flow in an unstoppable train that’s both captivating and inspirational.

29 Nov 32min

The Chris Voss Show Podcast – Artificial Intelligence and Machine Learning in Human Resources: A Concise Guide by Dr. C. Rasmussen

The Chris Voss Show Podcast – Artificial Intelligence and Machine Learning in Human Resources: A Concise Guide by Dr. C. Rasmussen

Artificial Intelligence and Machine Learning in Human Resources: A Concise Guide by Dr. C. Rasmussen https://www.amazon.com/Artificial-Intelligence-Machine-Learning-Resources/dp/B0FWZQXHMG Curtisrasmussen.focalpointcoaching.com What if a computer could help find the perfect employee or predict who might leave a job? This exciting idea opens the door to a new way of working. Overview This guide explains how artificial intelligence (AI) and machine learning (ML) are transforming human resources (HR). Smart computer programs can quickly review thousands of job applications to find the best candidates, suggest training tailored to employees’ needs, and predict which workers might quit, helping managers take action to keep them. The book includes real-world examples, like how large companies use AI to save time, and covers benefits, such as improved hiring, as well as key concerns, like protecting personal information. At just 61 pages, it’s concise by design, following Richard Feynman’s wisdom: “If you can’t explain something simply, you don’t understand it well enough.” More pages don’t equal more value; in fact, lengthy texts can bury useful insights. Since every organization is unique, this book equips HR professionals and managers with the right questions to ask rather than a rigid roadmap, making it a practical tool for anyone curious about the future of work. About the author Dr. Curtis “Curt” Rasmussen is a leading expert in industrial-organizational psychology with a Ph.D. from Walden University. He specializes in blending human skills with artificial intelligence (AI) and machine learning (ML) to make workplaces better and more efficient. With years of experience in research, consulting, and government roles, he helps businesses use data and tech wisely. His career highlights include owning Cyber-Human Performance Tech, LLC, where he advises small and mid-sized companies on adding AI to hiring and daily tasks while keeping things ethical. He also guides students in George Mason University’s Data Engineering program, focusing on AI tools like natural language processing and computer vision. At the Cybersecurity and Infrastructure Security Agency (CISA), he led workforce planning as a senior I/O psychologist, creating surveys and frameworks that improved employee satisfaction by 45% and helped with smarter hiring. Earlier, he reviewed AI and data science proposals for the Department of Commerce, National Academy of Medicine, and the Office of the Director of National Intelligence, making sure projects were strong and fair. Dr. Rasmussen has invented patent-pending tools like the Multidimensional Algorithm Structure (MAS), which picks the best AI methods by checking data and company needs, and the eXplainable Artificial Intelligence Construct (XAIC), which makes AI easy to understand and trust by involving people in decisions. These ideas help fix common AI problems, like failures or hidden biases.

28 Nov 44min

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