Driving Brand Visibility: Wrapped Media's Gig Economy Disruption

This is the first episode of a Futurpreneur sponsored series where each episode highlights a unique founder, diving into the inspiration, challenges, and innovations driving their success in Alberta. From idea to impact, hear firsthand how these entrepreneurs are contributing to Alberta’s future and learn what it takes to build and sustain a business today.

Drawing from his DoorDash experience, Davis Yates is building more than just an advertising platform – he's creating a culture of autonomy and trust. By partnering with Uber, Uber Eats, and Skip the Dishes drivers, Wrapped Media connects businesses with an expansive network of mobile advertising opportunities.

Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta.

Host: Mo Al-Taqatqa brings a diverse background spanning finance, IT, space tech, agritech, banking, fundraising, education, nonprofits, and telecom, offering a unique perspective on business growth and innovation.

With years of experience, Mo has supported hundreds of startups across the Middle East, Europe, Africa, and North America, specializing in business planning, sales strategies, marketing, operations, and securing critical funding.

Currently serving as the Business Development Manager at Futurpreneur, Canada’s leading nonprofit dedicated to empowering young entrepreneurs aged 18–39, Mo collaborates closely with emerging business leaders to overcome challenges and secure essential financing. In addition, Mo focuses on expanding Futurpreneur's partner and mentor network across Alberta, with a particular emphasis on the Calgary Metropolitan Region.

Host: Marie-Laure Polydore is a senior business development professional with over 15 years experience supporting SME’s. She has a passion for entrepreneurship, the environment and community economic development. Marie-Laure gained her experience through various industries from the clothing, the paper, the telecommunications industries, to the non-profit sectors. Bilingual, she gave herself the mission to support as many entrepreneurs as possible and she is well position to do so.

Guest: Davis Yates is a co-founder of Wrapped Media, a new out-of-home (OOH) advertising company that wraps rideshare and food delivery vehicles in ads for prominent Canadian brands such as Walmart, Wendy's, and Sobeys. Before founding Wrapped Media, Davis was among the first 300 employees at DoorDash, where he helped build the data and software stack for an 800+ person sales team. Davis is based in Calgary and enjoys spending time with his wife, playing golf, and walking his Corgi, Georgia.

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Show Links:

• Wrapped Media
• Futurpreneur Alberta

Show Quotes:

“It’s a personal decision to become a moving billboard. These drivers—who are on the road for hours every day—have to be comfortable with the idea that people are going to be looking at them all the time.” "Sometimes, working with your community is like creating revenue for everyone involved. It’s not just business—it’s local impact." "The relationship between business partners is foundational to a business's success. If it’s not right, nothing else will be."

Credits... This Episode Sponsored By: Futurpreneur Canada

Episode Music: Tony Del Degan Creator & Producer: Al Del Degan