Episode 20 - Redefining Fundraising with Purposeful Technology with Soraya Alexander

This conversation delves into the relationship between technology, community engagement, and philanthropy, illuminating pathways to enhance connectivity, empowerment, and efficacy within the nonprofit sector. Our guest today is Soraya Alexander, an esteemed figure renowned for her innovative approaches to fundraising and digital outreach within the nonprofit landscape. Soraya serves as the COO of GoFundMe and President of its subsidiary, Classy. Under her leadership, GoFundMe empowers people to help each other through innovative technology, while Classy assists nonprofits in maximizing their fundraising efforts for more significant social and environmental impact. Together, these platforms facilitate the annual raising of billions of dollars. She is also a board member of Urban Surf 4 Kids, supporting foster and adoptive youth through surf therapy and mentorship. Soraya shares her journey from aspiring to be Secretary of State to driving innovation at Classy, where she focuses on empowering nonprofits through cutting-edge technology and community-building strategies. She delves into the transformative power of community in the nonprofit sector, challenging the traditional notion of "community of supporters" and advocating for a more dynamic, interactive approach. Moreover, we explore the generational shifts in giving, highlighting how younger donors seek to be active participants rather than passive supporters. Soraya discusses the need for nonprofits to adapt their campaign strategies and technological tools to meet the evolving expectations of these new cohorts of givers. In a candid discussion about technology and AI, Soraya reveals Classy's thoughtful, principled approach to developing AI tools. She underscores the importance of transparency, security, and control, ensuring that innovation never comes at the expense of trust. Episode Highlights [03:26] Soraya's Journey [07:04] Balancing Innovation and Impact with Caution and Purpose [09:26] How Classy and GoFundMe are Revolutionizing Fundraising [13:48] Transforming Community: From Isolated Supporters to Connected Changemakers [17:26] Adapting to Generational Shifts in Fundraising [19:35] Prioritizing Trust: Principles and Patience in Launching AI Tools for Fundraising Resources: Connect with Soraya: Linkedin: linkedin.com/in/sorayagalexander/ Website: classy.org/ Connect with Nathan and Scott: LinkedIn (Nathan): linkedin.com/in/nathanchappell/ LinkedIn (Scott): linkedin.com/in/scott-rosenkrans Website: fundraising.ai/