Ep. 75: Stop Marketing Amenities. Start Marketing Belonging
Students today aren’t just evaluating colleges based on rankings, programs, or amenities — they’re asking a much deeper question: Will I feel like I belong here? In this solo episode of Talking Tactic...
1 Juni 25min
Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook
UNC Charlotte is rewriting what modern university advancement can look like—fast, collaborative, and deeply rooted in place. In this episode of Talking Tactics with Safaniya Stevenson, Beth Krigler an...
12 Maj 39min
Ep. 73: How Social Intelligence Changes Higher Ed Marketing
Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams...
28 Apr 52min
Ep. 72: Beyond the Tagline: Building Purpose-Driven Systems
What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional branding to purpose-driven...
2 Apr 32min
Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns
What does a pretzel have to do with enrollment marketing? Turns out… a lot. On this episode of Talking Tactics, host Safaniya Stevenson sits down with Andy Schneider, Dean of Admissions at Marquette U...
17 Mars 32min
Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed
What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand can fuel enrollment marketing, drive retail re...
3 Mars 30min
Ep. 69: Collaborate, Curate, Consolidate: Fordham’s Approach to Smarter Student Programming
Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from Fordham University abou...
17 Feb 30min
Ep. 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works
Storytelling is having a moment.But most brands are still telling stories that sound exactly the same.On this episode of Talking Tactics, Safy sits down with John Gorman, founder of Saint Orange, to u...
3 Feb 25min
