Who Needs Business Development: The Power of Active Marketing for Maximum ROI

Episode 57 of the Business Development Podcast explores the effectiveness of exhibiting at conferences as a marketing strategy. The host, Kelly Kennedy, emphasizes that attending conferences and setting up booths is not an active marketing approach and may not yield significant returns on investment. He highlights that most attendees are not potential customers and are primarily interested in grabbing free promotional items. While conferences can create brand recognition, their passive nature does not guarantee sales or business growth. Kennedy suggests that businesses should carefully consider their reasons for attending conferences and explore alternative strategies for effective business development.In this episode, the host delves into the topic of business development at conferences, emphasizing the passive nature of exhibiting and the limited conversion rate of attendees to actual customers. Kennedy advises businesses to critically evaluate the purpose and expected outcomes of attending conferences, as they primarily serve to create brand recognition rather than generate immediate sales. He encourages listeners to consider other active marketing strategies that may yield better returns on investment. Through sharing anecdotes and personal experiences, the host challenges the common assumption that conferences are essential for business development and provides valuable insights on how to approach marketing at such events.Key Takeaways: Attending conferences for business development purposes may not necessarily lead to immediate sales or direct ROI.Exhibiting at conferences is more of a passive marketing strategy, aimed at creating brand recognition.The majority of people attending conferences may not be potential customers or have any intention of buying a product or service.Conference attendees often visit booths for free merchandise, rather than genuine interest in the company or its offerings.Instead of solely relying on conferences for business development, consider other active marketing strategies.It is important to understand the reasons behind attending conferences and set realistic expectations for ROI.Conferences can still be valuable for informing new people about a company's products or services, even if they may not directly lead to sales.Selecting conferences where a higher number of potential customers will be present can increase the chances of generating leads.It is crucial to weigh the benefits and costs of exhibiting at conferences and explore alternative marketing avenues for better returns on investment.

23 Aug 202338min

In episode 56 of The Business Development Podcast, host Kelly Kennedy addresses the importance of separating account management and business development. Kennedy recounts their personal experience of juggling multiple roles before realizing the need for separate teams. The episode highlights the significance of dedicating time to new business development, as customers can leave at any time, regardless of the quality of service provided. While account management is crucial for maintaining relationships and addressing client needs, Kennedy emphasizes the need to prioritize business development in order to grow the business. The episode concludes with practical advice on how to effectively balance these two aspects and the overall goal of the business.Overall, episode 56 of The Business Development Podcast focuses on the art of balancing business development and account management. Kelly Kennedy advocates for the separation of these two roles, sharing personal insights and experiences. The episode stresses the need to prioritize new business development as customers can leave unexpectedly. While account management plays a crucial role in maintaining client relationships, Kennedy encourages business owners to dedicate more time and resources to business development in order to foster growth. The episode aims to provide practical advice on how to effectively manage these two aspects within a business.Key Takeaways: Companies should aim to seperate account management and business development.Business development is about finding new opportunities and growing the business.Account management is about building relationships and maintaining existing clients.It is important to prioritize new business development and dedicate time to it.Customers can leave at any time for any reason, so it is important to consistently bring in new business.It is important to recognize the need for separate roles and not overload employees with multiple responsibilities.

20 Aug 202344min

In Episode 55 of the Business Development Podcast, host Kelly Kennedy takes a moment to express his gratitude for the opportunities that led him to his current role in business development. Reflecting on his experiences in sales, Kelly emphasizes the importance of effective communication and building relationships with customers. He expresses his appreciation for the supportive community of listeners and shares how their feedback has positively impacted both his life and the businesses he represents. Through personal anecdotes and lessons learned, Kelly highlights the progression of his career in business development and encourages listeners to recognize the valuable lessons that every step of their own journey can provide.In this heartfelt episode of the Business Development Podcast, host Kelly Kennedy shares his personal experiences and lessons learned in the world of business development. He discusses the collapse of the United States housing market and its global impact, which ultimately led him to pursue a career in business development. Kelly reflects on his time in car sales and the valuable lessons he learned about effective communication, relationship-building, and the importance of understanding products. He expresses appreciation for the support of his podcast community and acknowledges the growth and progression he has experienced throughout his career. Kelly's love letter to business development serves as a reminder of the paths that lead us to where we are and the importance of recognizing the lessons learned along the way.Key Takeaways: Appreciate the opportunities that lead to your current role.Effective communication is essential for building relationships and selling products or services.Show gratitude for the support and feedback received from others.Reflect on past experiences and lessons learned to grow in your career.Sales experience and customer negotiation skills are valuable in business development.Take the time to understand the values and features of the products or services you're selling.Good management can be appreciated and learned from.

16 Aug 202337min

In Episode 54 of The Business Development Podcast, host Kelly Kennedy interviews Justin Deonarine, an organizational psychologist and founder of Culture Shift Consulting. Justin shares his expertise in corporate culture and the importance of investing in employees' growth and well-being. He emphasizes the role of organizational psychology in improving performance, fostering employee retention, and creating a culture of empathy and compassion. Justin also discusses the implementation of assessments and emotional intelligence in helping individuals and organizations improve and thrive.Throughout the episode, Kelly and Justin dive into the significance of organizational psychology in various industries and debunk the misconception that it is only for large companies. They highlight the cost of employee turnover and the value of nurturing and developing employees both professionally and personally. Justin's mission to redefine how organizations view and support their people aligns with his passion for driving positive change in the workplace. Overall, this episode informs listeners about the impact of organizational psychology in creating thriving work environments and provides valuable insights for improving company culture.Key Takeaways: Organizational psychology principles are used by HR, organizational development, and training teams to improve performance and soft skills in companies.Assessments, such as personality and emotional intelligence tests, can be helpful in identifying areas for improvement and professional development for employees.Investing in employee growth and development can lead to improved performance and higher retention rates, ultimately benefiting the organization.Organizational psychologists can provide valuable insights and strategies for improving company culture and fostering a positive work environment.Assessments should be reliable and valid in order to provide accurate and useful information for employee development.The field of organizational psychology is not limited to large companies and can benefit organizations of all sizes, including solopreneurs.

13 Aug 20231h 10min

In this episode, host Kelly Kennedy answers community questions related to business development. Kelly shares his insights and experiences on a range of topics, including networking, sales strategies, marketing tactics, and more. One of the questions Kelly addresses is how to generate leads for a business. He suggests that businesses should focus on building relationships with potential customers and partners, rather than just trying to sell to them. He also recommends using social media and other online platforms to connect with potential customers and build a strong online presence. Another question Kelly answers is how to handle objections during a sales pitch. He suggests that businesses should anticipate objections and address them proactively in their pitch. He also recommends following up with potential customers after sending a proposal and asking if there's anything that needs clarification. Overall, this episode provides practical advice and insights on a range of topics related to business development. Whether you're a seasoned business owner or just starting out, there's something for everyone in this episode of the Business Development Podcast.Key Takeaways: Building relationships is crucial for business development.Social media can be a powerful tool for generating leads and building a strong online presence.Addressing objections proactively can help close deals.Listening actively and showing genuine interest in others can help build strong relationships.Follow up on your proposals within 3 days to handle objections head on.

9 Aug 202338min

Episode 52 of The Business Development Podcast features an interview with Ross Huartt, the President and CEO of MBC Group. Ross shares his journey from the UK to Canada and how it sparked his interest in entrepreneurship. He discusses the challenges he faced during the financial crisis of 2008 and the importance of finding the right balance between ego and confidence in business. Ross also talks about his passion for sustainability, innovation, and client-centric solutions. The conversation touches on the significance of sales and business development in capturing talent and gaining work experience. Ross explains the field of quantity surveying and its complexity and widespread nature. Listeners will gain insights into Ross's entrepreneurial journey and his commitment to making a positive impact in his field. Key Takeaways: Moving to a different location can open up new opportunities and spark interest in new industries or professions.It's important to have a balance of confidence and humility as an entrepreneur.Social media can be a powerful tool for personal branding and showcasing your business or interests.Building connections and networking can lead to valuable opportunities and collaborations.Building a balance of confidence and humility is important for success as an entrepreneur.Work experience and internships can provide valuable opportunities for skill development and exploring career paths.

6 Aug 20231h 39min

Episode 51 of The Business Development Podcast with Kelly Kennedy is focused on the importance of marketing materials and how they play a crucial role in showcasing a company's products and services. The episode emphasizes the need for businesses to understand their target audience and effectively communicate the problem their product or service solves.Kelly Kennedy highlights the significance of having visually appealing and easy-to-understand marketing materials, such as websites, brochures, and social media presence. He stresses that not all customers are engineers or need to know every technical specification, so it's essential to present information in layman's terms.The episode also emphasizes the importance of having high-quality marketing materials that convey trust and professionalism. Kennedy recommends incorporating moving pictures, videos, and aesthetically pleasing designs into websites to stay competitive in the market.Additionally, the episode discusses the relevance and impact of promotional materials in building brand awareness and attracting potential customers. Kennedy suggests creating concise and visually appealing promotional materials that effectively convey why customers need the product or service, as well as its ease of use.Overall, Episode 51 of The Business Development Podcast stresses the need for businesses to invest in high-quality marketing materials that effectively communicate their value proposition to customers. The episode provides actionable advice and insights to help businesses improve their marketing strategies and grow their businesses.Key Takeaways: It is important to understand why customers need your product or service and what problem it solves for them.Not all customers are engineers and do not need to know every technical spec of your product.Showcase your company and advertise your products and services in a way that is easy to understand and visually appealing.Neglecting marketing materials can have high costs for the marketability of your business.Your website is a critical tool for establishing trust and conveying the value of your business.Promotional materials such as brochures are still relevant and necessary for effectively conveying information about your products and services.

2 Aug 202342min

In milestone Episode 50 - International Inspiration with Catherine Warren, CEO of Edmonton Unlimited, listeners are in for a treat as she shares her insights on international business and the power of accelerator programs. Catherine's impressive executive resume and experience in tech entrepreneurship and non-profit enterprises provide a wealth of knowledge for entrepreneurs looking to expand their businesses globally. In this episode, she discusses the importance of social presence as a modern-day founder and how it impacts customer engagement. Catherine also highlights the role of community building and fan engagement in driving business success and attracting global investment. With a focus on inclusive innovation and addressing global issues, she emphasizes the potential for entrepreneurs to make a lasting impact and leave a legacy. Tune in as Catherine discusses the benefits of joining a global accelerator program and how it can elevate a business on a global stage. As the CEO of Edmonton Unlimited, Catherine sheds light on the thriving tech center in Edmonton and the support offered to entrepreneurs through free programs and initiatives. Don't miss this inspiring episode filled with actionable advice and key insights for international business development.Key Takeaways:International business development is crucial for entrepreneurs looking to expand their reach and attract global investment.Joining a global accelerator program can be a gateway to gaining international business development experience and taking your business to the next level.Building a social presence and having a front face to customers is essential for modern-day founders and leaders.Authenticity is key in attracting and engaging audiences, both online and offline.Inclusive innovation and focusing on global issues can not only create positive change but also attract enlightened investment.

30 Juli 20231h 10min