Behind the Scenes | 5

By the late 1940s, World War II has ended, but Harley’s battle with a few disenfranchised veterans is just beginning. Bored and looking for kicks, these men are forming clubs based around a love of boozing, brawling and Harley Hogs. The motorcycle riots in the small town of Hollister, California bring huge headlines, and a few years later Hollywood stokes the fires with The Wild One. The first biker gang movie features Harleys front and center, and it’s publicity that the bosses in Milwaukee hate with a passion.As the company turns 50, it gets a unique gift when its archrival finally bites the dust. But the competition remains stiff as Harley revs up to deal with invaders from England and — on the plus side — there’s a glowing Hog nod from the King of Rock n’ Roll. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Aug 201919min

It’s 1903, and Harley-Davidson is entering the spanking new motorcycle market. Of the hundreds of fledgling brands, the bike to beat is Indian, and Harley has the company in its crosshairs. But a decade later, Harley is on the defensive, scrambling to distance itself from the deadly sport of board track racing and solidify its image as a respectable brand. Indian has its own image problem when Mexican rebel leader Pancho Villa starts leading charges on a Powerplus model. But when the U.S. sends General Blackjack Pershing to hunt Villa down, Pershing’s troops are riding Harleys. But World War I proves a decisive turning point as both companies fight their way closer to the top of the motorcycle world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Aug 201923min

By the late 1940s, Harley-Davidson has become America’s leading motorcycle manufacturer. The family-owned Milwaukee brand has battled hundreds of companies since its first bike rolled out of a backyard shack in 1903. Now they’re facing the birth of the outlaw bikers, disenfranchised WWII vets who love their Harleys—and love to cause trouble. It’s an association that conservative Harley owners can’t stand.And fierce competition is coming in from British bike makers. Triumph is churning out lightweight, sporty machines that are the polar opposite of Harley’s heavy hogs, and everyone is vying for a piece of the lucrative U.S. market. Things get so cutthroat that Harley-Davidson appeals to the government. It’s an appeal that will not have happy results for the Milwaukee contingent. And the problems are just beginning.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Aug 201924min

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when headphones became fashion, what it takes to get people to shell out $350 for a pair, and what happens when a million dollar mistake becomes a billion dollar mistake. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Aug 201926min

Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscura. Alex has traced the origins of breakfast as a meal and how cereal marketing came to be so aggressive.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Aug 201927min

It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills.But even as the two rivals slug it out for number one, they’re both facing a new reality: a market that’s losing its appetite for cereals as people abandon their breakfast bowls for grab-and-go morning meals of granola bars, bagels and Egg McMuffins.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Juli 201924min

It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Juli 201925min

It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes who can charm children into demanding its cereals.As General Mills fights back, Post is looking to the stars. It's planning a direct attack on Kellogg’s best-selling cereal with help from the space race.But after years of selling sugary cereal with loveable characters, the cereal giants are about to face a backlash on Capitol Hill.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Juli 201926min