Women in Influencer Marketing28 Mars 2023

Creator Logic with Avi Gandhi of Partner with Creators (@avigandhi)

Today we’re speaking with Avi Gandhi of Partner with Creators. Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 14+ years of experience as an agent, manager, producer, marketer, and executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice and Creator Accelerator alum, he posts daily on LinkedIn about how Creators and companies can succeed together. Avi’s weekly newsletter, Creator Logic, aims to help readers better understand Creators' businesses and thought processes through in-depth data, insights, and analysis from conversations with full-time Creators. Through his consulting business, Partner with Creators, he advises billion-dollar companies like Discord, Radix, and Merit Circle on creator strategy across product, marketing, and partnerships. He enjoys pour-over coffee during the day and whisk(e)y after hours, and he spends his free time exercising his dog Livvy and “gitting gud” at From Software games. CHAPTERS: [09:28] Intro [10:04] Avi's Background and professional journey [14:28] Lessons learned working at WME & models still relevant today [18:08] Avi's experience working at big companies [13:19] Growth within the creator economy at Patreon [22:47] Is Avi creative-minded or technology-minded? [31:01] Top skills executives should keep in mind [25:43] Avi's consultation dream & ways to strengthen consultation abilities in a company [35:11] Short-term vs long-term client's information intake [32:35] How to price as a consultant [42:03] Client's contracts agreements for consultation [49:37] Avi's LinkedIn journey [55:43] Outro Connect with him: LinkedIn (@avigandhi)

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