Women in Influencer Marketing11 Juli 2023

When to build your own company

Today we’re speaking with Jenny Heinrich.

Jenny is a global strategic storyteller with over 23 years of experience helping brands find the perfect balance across paid, earned, and owned channels + tactics to effectively and efficiently intersect and engage with the audience they’re trying to reach. She’s held leadership positions at Weber Shandwick, MSL Group, Edelman, and FINN Partners, and most recently Jenny was the EVP Head of Influencer, Entertainment, Talent & Music at Ketchum. She’s also an influencer marketing professor at DePaul University in Chicago where she teaches students in a first-of-its-kind course that she designed, helping develop the next generation of influencer marketers.

TIMESTAMPS

00:00:27 Brand safety limits risk-taking.

00:11:34 Think outside the box.

00:15:58 Balance control for creative impact.

00:21:19 Brands should focus on niche audiences.

00:23:11 Consistency and authenticity are key.

00:28:00 Always-on approach for influencers.

00:33:05 Fans can fund their favorite creators.

00:44:34 Choose a career you love.

00:48:36 Influencer marketing is rapidly evolving.

00:56:30 Infertility journey offers hope.

00:59:32 Connect with Jenny Heinrich easily.

Connect with her:

Instagram

Check out Oversubscribe: ⁠oversubscribe.co⁠

Upcoming Events:

⁠NYC meet up⁠

⁠Chicago meet up⁠⁠

⁠⁠More Events⁠⁠

Want to join WIIM's Membership? ⁠⁠Check out our website⁠⁠

Don't forget to ⁠⁠follow us on Instagram

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