How to Succeed at Freelancing in the Creator Economy

Today we’re speaking with Katie Stoller.

Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).

She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.

In 2023, she transitioned to being an independent marketing consultant for businesses and talent.

She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.

Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.

Connect with her:

Linkedin : https://www.linkedin.com/in/katiestoller/

Instagram : https://www.instagram.com/katiestoller_/

Past interviews with her:

https://podcasts.apple.com/us/podcast/i-think-im-a-recovering-agency-girl-with-katie/id1442440865?i=1000576244098

https://podcasts.apple.com/us/podcast/79-your-voice-matters-with-katie-stoller-of/id1442440865?i=1000509299884

Timestamps

00:00:00 Katie Stoller on Going Freelance

00:02:27 Pushing the Corporate Life Out of My Career

00:06:28 "The Grass Is Not Always Greener..."

00:07:08 The Secret to Working As an Independent

00:09:15 Adam Levine on Agency Culture

00:10:32 "My Love Language Is Words of Affirmation"

00:11:17 The Importance of Personal Brand

00:17:13 Do Disc profiles Fill You Up or Exhaust You?

00:18:41 What is the term, "Thief?"?

00:22:16 Freelancer vs Consultant: What's The Difference?

00:26:20 Freelancing and Consulting: The First Year

00:32:25 Startups: A Year in the Life

00:38:24 Freelance Salary Comparison

00:42:58 Want to Work 40 Hours a Week?

00:49:12 Have You Niched Down Your Career?

00:53:41 How Do You Manage Your Day as a Parent and Freel?

00:59:28 On the Work From Home Policy

01:03:01 Katie O'Reilly's Influencer Marketing Book

01:08:42 How to Connect with Influencers on LinkedIn?

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