Facebook Advertising 101: How to Get Started With Facebook Ads
Are you considering running Facebook ads? Have you tried Facebook ads but have had little success? In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies a...
18 Sep 201541min
Analyzing Your Content With Google Analytics: How to Know What Works
Do you study your website's Google Analytics? Want to go beyond reporting what you see? In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit M...
3 Sep 201545min
Getting Attention: The Science of Being Captivating Online
Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? In this episode I interview Ben Parr, the former co-editor for Mashable. He's als...
28 Aug 201533min
Finding Your Spoken Voice: How to Become Believable
Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone? In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil...
26 Aug 201555min
Content for Business: How to Build Your Business on a Solid Content Foundation
Do you have a great idea for a business? Wondering if content marketing will help move the needle? In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the bo...
21 Aug 201544min
Online Security for Business: What Marketers Need to Know
Is your online identity secure? Are you concerned about hackers? In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large fo...
14 Aug 201555min
Thought Leadership: How to Remain Top of Mind in Your Industry
Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events? In this episode I interview Phil Mershon, director of events at...
7 Aug 201548min
Online Reviews for Local Businesses: What Marketers Need to Know
Do you own or manage a local business? Are you leveraging the full power of online reviews? In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for...
31 Juli 201539min
