#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen Z,...

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Loyalty360 Loyalty Live | Peter Vogel, vPromos

Loyalty360 Loyalty Live | Peter Vogel, vPromos

Send a text Founded in 2009, vLoyalty is a privately held company headquartered in Dallas, Texas. The company combines the power of payments, card-linking loyalty and promotions, and text messaging to...

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Loyalty360 Loyalty Live | Kelsey Crookes, Baesman

Loyalty360 Loyalty Live | Kelsey Crookes, Baesman

Send a text Baesman Group helps brands solve personalized marketing challenges with a strategic focus on loyalty programs. Their team of customer engagement strategists, made up of former brand-side m...

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A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization

A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization

Send a text A&W Restaurants was founded in 1919 as a root beer stand in Lodi, California, to welcome the troops home after World War I. As America’s oldest franchise restaurant chain, today, there are...

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Loyalty360 Loyalty Live | Steven Douglas, Addtowallet

Loyalty360 Loyalty Live | Steven Douglas, Addtowallet

Send a text Addtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons...

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Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty

Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty

Send a text Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, ...

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Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness

Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness

Send a text A part of Xponential Fitness, a large global franchise group of boutique fitness brands across verticals including pilates, barre, cycling, rowing, dance, yoga, and more, Pure Barre is a b...

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Puttshack: Engaging and Educating Customers with a Whimsical Brand Ambassador

Puttshack: Engaging and Educating Customers with a Whimsical Brand Ambassador

Send a text The brainchild of Adam Breeden (All Star Lanes, AceBounce, and Flight Club) and brothers Steven and Dave Jolliffe (Topgolf), Puttshack is a high-tech mini golf concept where technology has...

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Petco: Engaging Pet Parents and Leveraging Pet Partners To Nurture Emotional Loyalty

Petco: Engaging Pet Parents and Leveraging Pet Partners To Nurture Emotional Loyalty

Send a text In 1965, a mail-order veterinary supplies business named UPCO was founded in San Diego, California. By 1979, it became Petco, and in 1980, the first Petco store located outside of Californ...

20 Maj 202426min

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