#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

Send us a textMark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, the Director of Partnerships, and Aiman Feza, Senior Manager of Brand Communications at Scene+, about the relaunch of the lo...

12 Juli 20239min

Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions

Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions

Send us a textMark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about the brand’s award-winning presentations, advice for similar brands — ...

7 Juli 20237min

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, about making strategic decisions based on data and customer ...

28 Juni 202325min

Loyalty360 Loyalty Live | Andy O'Dell, Clutch

Loyalty360 Loyalty Live | Andy O'Dell, Clutch

Send us a textLoyalty360's Mark Johnson interviews Andy O'Dell, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

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Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Kevin Moffitt, President of Office Depot, about core customer service aspects of an in-store experience, managing well-optimized marketing pr...

26 Juni 202326min

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Send us a textMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Business Lifecycle & Retention at Verizon, about the value of brand partnerships, gathering Voice of Customer feedback ...

19 Juni 202318min

Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

Send us a textMark Johnson, CEO of Loyalty360, spoke with Vanessa Christie, Director of Loyalty and Experiences of The North Face, about the brand’s customer loyalty strategy, the new XPLR Pass loyalt...

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Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

Send us a textMark Johnson, CEO of Loyalty360, spoke with Dani Catana, North American Loyalty Operations Manager for FordPass™ Rewards Visa and FordPass™ Rewards Program, about building a robust loyal...

9 Juni 202313min

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