#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen Z,...

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Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Send a text Doug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors. Loyalty360 CEO Mark Johnson ...

27 Maj 202221min

MGM Wagers Big on Non-Gaming Loyalty Members

MGM Wagers Big on Non-Gaming Loyalty Members

Send a text Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also en...

25 Maj 202225min

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Send a text Sabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation propertie...

23 Maj 202219min

Customers Flip Over IHOP Loyalty Program

Customers Flip Over IHOP Loyalty Program

Send a text Nathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative pancak...

20 Maj 202219min

Ruby Tuesday Doesn’t Let Age Slow it Down

Ruby Tuesday Doesn’t Let Age Slow it Down

Send a text Kevin Fitzpatrick is the senior vice-president of digital and performance marketing at Ruby Tuesday, a chain of American casual restaurants founded in Knoxville, Tennessee known in part fo...

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Loyalty360 Loyalty Live | Bill Swift, Brierley

Loyalty360 Loyalty Live | Bill Swift, Brierley

Send a text Loyalty360's Mark Johnson interviews Bill Swift, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

3 Maj 202226min

Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

Send a text Bryce Boothby is the director of global technology at McDonald’s, the world’s largest restaurant chain serving over 69 million customers a day in over 100 countries. Loyalty360 CEO Mark Jo...

27 Apr 202225min

Loyalty360 Loyalty Live | Michael Schuh, Kroger Precision Marketing

Loyalty360 Loyalty Live | Michael Schuh, Kroger Precision Marketing

Send a text Loyalty360's Mark Johnson interviews Michael Schuh, Kroger Precision Marketing, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

19 Apr 202220min

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