#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Wyndham Hotels & Resorts Partners with Bakkt, Enhancing Wyndham Rewards

Wyndham Hotels & Resorts Partners with Bakkt, Enhancing Wyndham Rewards

Send us a text Known for its generous rewards program, Wyndham Hotels & Resorts is beloved by everyday travelers worldwide. With partnerships top of mind for many brands in search of a competitive edg...

23 Feb 202210min

Loyalty360 Loyalty Live | Susan Frech, Vesta

Loyalty360 Loyalty Live | Susan Frech, Vesta

Send us a textLoyalty360's Mark Johnson interviews Susan Frech, Vesta, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

22 Feb 202212min

Loyalty360 Loyalty Live | Ramya Murali and Michael O’Brien, Deloitte

Loyalty360 Loyalty Live | Ramya Murali and Michael O’Brien, Deloitte

Send us a textLoyalty360's Mark Johnson interviews Ramya Murali and Michael O’Brien, Deloitte to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

15 Feb 202213min

Loyalty360 Loyalty Live | Travis Markel, Arrivia

Loyalty360 Loyalty Live | Travis Markel, Arrivia

Send us a textLoyalty360's Mark Johnson interviews Travis Markel, Arrivia to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

8 Feb 202215min

Loyalty360 Loyalty Live | Christian Selchau-Hansen, Formation

Loyalty360 Loyalty Live | Christian Selchau-Hansen, Formation

Send us a textLoyalty360's Mark Johnson interviews Christian Selchau-Hansen, Formation to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

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Q&A with Tiffany Myers, MOOYAH Burgers, Fries and Shakes

Q&A with Tiffany Myers, MOOYAH Burgers, Fries and Shakes

Send us a textTiffany Myers is the Director of Brand Creative at MOOYAH Burgers, Fries and Shakes, an American fast-casual chain with over 90 locations in operation throughout the US, Canada, and the ...

12 Jan 202215min

Loyalty360 Loyalty Live | Susan Stein, Baesman

Loyalty360 Loyalty Live | Susan Stein, Baesman

Send us a textLoyalty360's Mark Johnson interviews Susan Stein, Baesman to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

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Peet’s Coffee Revamps Loyalty Program from Ground Up

Peet’s Coffee Revamps Loyalty Program from Ground Up

Send us a textLisa Regelman is the Director of Loyalty and Growth Marketing for Peet’s Coffee, a Bay Area-based coffee shop with about 200 locations in the U.S. and products available in about 1,700 g...

22 Dec 202119min

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