#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us Fan Mail As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset G...

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Loyalty Live Session | Clay Walton-House, Managing Director, Integrated Loyalty Solutions, PK

Loyalty Live Session | Clay Walton-House, Managing Director, Integrated Loyalty Solutions, PK

Send us Fan Mail In this Loyalty Live interview, Clay Walton-House, Managing Director, Integrated Loyalty Solutions, for PK and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the cha...

4 Sep 202028min

Loyalty360 Webinar | The 3 Steps to Future-Proof Your Customer Loyalty Strategy

Loyalty360 Webinar | The 3 Steps to Future-Proof Your Customer Loyalty Strategy

Send us Fan Mail How does your loyalty program continue to stay relevant and valuable to consumers as they evolve buying behaviors in this changing landscape? The answer: by implementing a data-led, ...

28 Aug 202048min

Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Send us Fan Mail While Sleep Number’s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn’t think of itself as just a mattress reta...

26 Aug 202020min

Mats Winter, Director of Product, Air Canada

Mats Winter, Director of Product, Air Canada

Send us Fan Mail After decades of taking the brunt of consumer complaints, air travel in North America reached a record high in satisfaction surveys in 2019. J.D. Power says traveler’s satisfaction wi...

25 Aug 202025min

Loyalty Live Session | David VanWiggeren, CEO, DropTank

Loyalty Live Session | David VanWiggeren, CEO, DropTank

Send us Fan Mail David VanWiggeren, CEO, DropTank, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are questions that Mark posed to David: ...

24 Aug 202032min

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Send us Fan Mail Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This i...

20 Aug 202020min

David Sykes, Head of U.S., Klarna

David Sykes, Head of U.S., Klarna

Send us Fan Mail David Sykes, who heads global payments provider Klarna’s U.S and North America operations, talks with Loyalty360’s Mark Johnson about Klarna’s launch of its first loyalty program, Vib...

19 Aug 202034min

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Send us Fan Mail Loyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Mark asked Matt ...

18 Aug 202028min

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