#539: Alisa Cohn on Prenups for Startup Founders, How to Reinvent Your Career, the Importance of "Pre-Mortems," and the Three Selves

#539: Alisa Cohn on Prenups for Startup Founders, How to Reinvent Your Career, the Importance of "Pre-Mortems," and the Three Selves

Alisa Cohn on Prenups for Startup Founders, How to Reinvent Your Career, the Importance of "Pre-Mortems," and the Three Selves | Brought to you by Kettle & Fire high quality, tasty, and conveniently packaged bone broths; Wealthfront automated investing; and Allform premium, modular furniture. More on all three below.

Alisa Cohn (@AlisaCohn) is one of the most prominent startup coaches in the world. She has advised founders and executives at Venmo, Etsy, DraftKings, Wirecutter, Mack Weldon, InVision, Tory Burch, and others. She has also coached CEOs and C-suite executives at enterprises such as Dell, Hitachi, Sony, Google, Microsoft, Bloomberg, The New York Times Company, and Calvin Klein.

She is the author of From Start-Up to Grown-Up, a guidebook for entrepreneurs on the leadership journey from founder to CEO, and host of the From Start-Up to Grown-Up Podcast. Her articles have appeared in Harvard Business Review, Forbes, and Inc. magazines, and she has been featured as an expert on Bloomberg TV, the BBC World News, and in The New York Times. A recovering CPA and one-time startup CFO and strategy consultant, she is now an angel investor and advisory board member. Outside of work, she is a (very) amateur rap artist and an investor in Broadway shows, two of which have won Tony Awards.

Please enjoy!

This episode is brought to you by Kettle & Fire! Kettle & Fire makes one of the highest quality, tastiest, and most conveniently packaged bone broths on the market, and I have a huge collection of their broths on my kitchen counter for easy access. I’ve been a fan ever since 2015, when podcast guest and ketogenesis expert Dr. Dominic D’Agostino introduced me to the company. Their products fit me and my lifestyle extremely well: bone broth is a great ‘one-stop shop’ for low-carb, high-protein nutrition, and bone broth makes an excellent lower-calorie breakfast that requires no prep.

It’s one of the simplest ways to get many of the nutrients I need, and I simply feel better when broth is a regular part of my diet. You can save 25% off your order by going to KettleAndFire.com/Tim and using code TIM at checkout.

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This episode is also brought to you by Wealthfront! Wealthfront pioneered the automated investing movement, sometimes referred to as ‘robo-advising,’ and they currently oversee $20 billion of assets for their clients. It takes about three minutes to sign up, and then Wealthfront will build you a globally diversified portfolio of ETFs based on your risk appetite and manage it for you at an incredibly low cost.

Smart investing should not feel like a rollercoaster ride. Let the professionals do the work for you. Go to Wealthfront.com/Tim and open a Wealthfront account today, and you’ll get your first $5,000 managed for free, for life. Wealthfront will automate your investments for the long term. Get started today at Wealthfront.com/Tim.

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This episode is also brought to you by Allform! If you’ve been listening to the podcast for a while, you’ve probably heard me talk about Helix Sleep mattresses, which I’ve been using since 2017. They just launched a new company called Allform, and they’re making premium, customizable sofas and chairs shipped right to your door—at a fraction of the cost of traditional stores. You can pick your fabric (and they’re all spill, stain, and scratch resistant), the sofa color, the color of the legs, and the sofa size and shape to make sure it’s perfect for you and your home.

Allform arrives in just 3–7 days, and you can assemble it yourself in a few minutes—no tools needed. To find your perfect sofa, check out Allform.com/Tim. Allform is offering 20% off all orders to you, my dear listeners, at Allform.com/Tim.

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#799: Richard Taylor and Greg Broadmore, Wētā Workshop — Untapping Creativity, Stories from The Lord of the Rings, The Magic of New Zealand, Four Tenets to Live By, and The Only Sentence of Self-Help You Need

#799: Richard Taylor and Greg Broadmore, Wētā Workshop — Untapping Creativity, Stories from The Lord of the Rings, The Magic of New Zealand, Four Tenets to Live By, and The Only Sentence of Self-Help You Need

Richard Taylor is the co-founder and creative lead at Wētā Workshop, which he runs with his wife and co-founder Tania Rodger. Wētā Workshop is a concept design studio and manufacturing facility that s...

12 Mars 20252h 23min

#798: Terry Real — Breaking the Rules of Traditional Couples Therapy for Superior Results, A Few Frameworks That Work

#798: Terry Real — Breaking the Rules of Traditional Couples Therapy for Superior Results, A Few Frameworks That Work

For this episode, I’m doing something a bit different. I’m featuring five chapters from the audiobook Fierce Intimacy by Terry Real. What you will hear in this episode will help you identify both your...

5 Mars 202540min

#797: Dr. Keith Baar, UC Davis — Simple Exercises That Can Repair Tendons (Tennis Elbow, etc.), Collagen Fact vs. Fiction, Isometrics vs. Eccentrics, JAK Inhibitors, Growth Hormone vs. IGF-1, The Anti-RICE Protocol, and How to Use Load as an Anti-Inflammatory

#797: Dr. Keith Baar, UC Davis — Simple Exercises That Can Repair Tendons (Tennis Elbow, etc.), Collagen Fact vs. Fiction, Isometrics vs. Eccentrics, JAK Inhibitors, Growth Hormone vs. IGF-1, The Anti-RICE Protocol, and How to Use Load as an Anti-Inflammatory

Dr. Keith Baar is a Professor at the University of California, Davis in the Department of Physiology and Membrane Biology. During his Ph.D. studies, his research revealed that mechanical strain on mus...

25 Feb 20251h 59min

#796: L.A. Paul — On Becoming a Vampire, Whether or Not to Have Kids, Getting Incredible Mentorship for $250, Transformative Experiences, and More

#796: L.A. Paul — On Becoming a Vampire, Whether or Not to Have Kids, Getting Incredible Mentorship for $250, Transformative Experiences, and More

L.A. Paul is the Millstone Family Professor of Philosophy and Professor of Cognitive Science at Yale University. She is also the author of Transformative Experience. Her work on transformative experie...

20 Feb 20251h 42min

#795: The End of Time Management

#795: The End of Time Management

This time around, we have a bit of a different format, featuring the book that started it all for me, The 4-Hour Workweek. Readers and listeners often ask me what I would change or update, but an equa...

13 Feb 202551min

#794: Brandon Sanderson on Building a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Art of World-Building, and The Science of Magic Systems

#794: Brandon Sanderson on Building a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Art of World-Building, and The Science of Magic Systems

Brandon Sanderson is the #1 New York Times bestselling author of The Stormlight Archive series and the Mistborn saga; the middle-grade series Alcatraz vs. the Evil Librarians; and the young-adult nove...

5 Feb 20253h 23min

#793: How to Calm Your Inner Storm — A Guided Meditation to Tame Restlessness with Zen Master Henry Shukman

#793: How to Calm Your Inner Storm — A Guided Meditation to Tame Restlessness with Zen Master Henry Shukman

This episode is part of a new experiment called Meditation Monday. The teacher, Henry Shukman, has been on my podcast twice before. He is one of only a few dozen masters in the world authorized to tea...

3 Feb 202513min

#792: Seth Godin on Playing the Right Game and Strategy as a Superpower

#792: Seth Godin on Playing the Right Game and Strategy as a Superpower

Seth Godin is the author of 21 internationally bestselling books, translated into more than 35 languages, including Linchpin, Tribes, The Dip, and Purple Cow. His latest book is This Is Strategy.Spons...

29 Jan 20252h

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