#539: Alisa Cohn on Prenups for Startup Founders, How to Reinvent Your Career, the Importance of "Pre-Mortems," and the Three Selves

#539: Alisa Cohn on Prenups for Startup Founders, How to Reinvent Your Career, the Importance of "Pre-Mortems," and the Three Selves

Alisa Cohn on Prenups for Startup Founders, How to Reinvent Your Career, the Importance of "Pre-Mortems," and the Three Selves | Brought to you by Kettle & Fire high quality, tasty, and conveniently packaged bone broths; Wealthfront automated investing; and Allform premium, modular furniture. More on all three below.

Alisa Cohn (@AlisaCohn) is one of the most prominent startup coaches in the world. She has advised founders and executives at Venmo, Etsy, DraftKings, Wirecutter, Mack Weldon, InVision, Tory Burch, and others. She has also coached CEOs and C-suite executives at enterprises such as Dell, Hitachi, Sony, Google, Microsoft, Bloomberg, The New York Times Company, and Calvin Klein.

She is the author of From Start-Up to Grown-Up, a guidebook for entrepreneurs on the leadership journey from founder to CEO, and host of the From Start-Up to Grown-Up Podcast. Her articles have appeared in Harvard Business Review, Forbes, and Inc. magazines, and she has been featured as an expert on Bloomberg TV, the BBC World News, and in The New York Times. A recovering CPA and one-time startup CFO and strategy consultant, she is now an angel investor and advisory board member. Outside of work, she is a (very) amateur rap artist and an investor in Broadway shows, two of which have won Tony Awards.

Please enjoy!

This episode is brought to you by Kettle & Fire! Kettle & Fire makes one of the highest quality, tastiest, and most conveniently packaged bone broths on the market, and I have a huge collection of their broths on my kitchen counter for easy access. I’ve been a fan ever since 2015, when podcast guest and ketogenesis expert Dr. Dominic D’Agostino introduced me to the company. Their products fit me and my lifestyle extremely well: bone broth is a great ‘one-stop shop’ for low-carb, high-protein nutrition, and bone broth makes an excellent lower-calorie breakfast that requires no prep.

It’s one of the simplest ways to get many of the nutrients I need, and I simply feel better when broth is a regular part of my diet. You can save 25% off your order by going to KettleAndFire.com/Tim and using code TIM at checkout.

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This episode is also brought to you by Wealthfront! Wealthfront pioneered the automated investing movement, sometimes referred to as ‘robo-advising,’ and they currently oversee $20 billion of assets for their clients. It takes about three minutes to sign up, and then Wealthfront will build you a globally diversified portfolio of ETFs based on your risk appetite and manage it for you at an incredibly low cost.

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This episode is also brought to you by Allform! If you’ve been listening to the podcast for a while, you’ve probably heard me talk about Helix Sleep mattresses, which I’ve been using since 2017. They just launched a new company called Allform, and they’re making premium, customizable sofas and chairs shipped right to your door—at a fraction of the cost of traditional stores. You can pick your fabric (and they’re all spill, stain, and scratch resistant), the sofa color, the color of the legs, and the sofa size and shape to make sure it’s perfect for you and your home.

Allform arrives in just 3–7 days, and you can assemble it yourself in a few minutes—no tools needed. To find your perfect sofa, check out Allform.com/Tim. Allform is offering 20% off all orders to you, my dear listeners, at Allform.com/Tim.

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#115: Thinking About Extra Dimensions with Physicist Lisa Randall

#115: Thinking About Extra Dimensions with Physicist Lisa Randall

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#114: The Athlete (And Artist) Who Cheats Death, Jimmy Chin

#114: The Athlete (And Artist) Who Cheats Death, Jimmy Chin

Jimmy Chin (@jimkchin) is an artist and professional athlete, often at the same time. If Chase Jarvis and Laird Hamilton had a love child, it would be Jimmy. He has participated in and documented brea...

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#113: 5 Tools I Use For Faster And Better Sleep

#113: 5 Tools I Use For Faster And Better Sleep

This short (~20 min) episode covers the latest tools, gadgets, and tactics I'm using for faster and better sleep. As a lifelong insomniac, I've tried everything, and these are the critical few that ma...

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#112: The Nasty Icon of Retail, Sophia Amoruso

#112: The Nasty Icon of Retail, Sophia Amoruso

Sophia Amoruso (@Sophia_Amoruso) is the Founder and Executive Chairman of Nasty Gal, a global online destination for both new and vintage clothing, shoes, and accessories. Founded in 2006, Nasty Gal w...

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#111: Should You Start a ’Startup’ or Build a Cash-Flow Business?

#111: Should You Start a ’Startup’ or Build a Cash-Flow Business?

"I should be used as a mercenary, not a lifer." - Tim Ferriss In this episode, we have a change of pace... Expa (@expa) is a startup studio. It was founded by Garrett Camp, who co-founded Uber. Every ...

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#110: The Tattooed Heretic of Wine and Whiskey, Richard Betts

#110: The Tattooed Heretic of Wine and Whiskey, Richard Betts

Richard Betts (@yobetts) served as the wine director at The Little Nell in Aspen from 2000 to 2008. Much more interesting to me, Richard passed the Court of Master Sommeliers' Masters Exam on his firs...

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#109: The 5 Things I Did To Become a Better Investor

#109: The 5 Things I Did To Become a Better Investor

I get asked a lot about investing. This is mostly due to start-up investing and the hoopla around it, but I've expanded my experiments to late-stage deals, real estate, and more. So far, my startup be...

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#108: Comedy's Dynamic Duo, Seth Rogen and Evan Goldberg

#108: Comedy's Dynamic Duo, Seth Rogen and Evan Goldberg

This episode features a dynamic duo. Seth Rogen (@SethRogen) is an actor, writer, producer, and director. Evan Goldberg (@EvanDGoldberg) is a Canadian director, screenwriter, and producer. Together, t...

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