706: How to Find Micro-Influencers on Instagram with NG Gordon

706: How to Find Micro-Influencers on Instagram with NG Gordon

Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product.

NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.

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App Marketing 101: How to Grow in a Crowded App Market

App Marketing 101: How to Grow in a Crowded App Market

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution.In this video, I break down the single mos...

24 Feb 18min

Lifecycle Experiments That Drive Revenue

Lifecycle Experiments That Drive Revenue

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a...

21 Feb 1h 2min

App Store Optimization: The Proven ASO Framework for 2026

App Store Optimization: The Proven ASO Framework for 2026

Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or man...

17 Feb 17min

How to Build Profitable Apps With AI

How to Build Profitable Apps With AI

AI has fundamentally changed app development. With vibe coding, agentic workflows, and modern AI development tools, what used to take 6 months to build can now be shipped in weeks. Costs are lower tha...

14 Feb 1h 4min

This AI Photo Editing App Makes $500K a Month

This AI Photo Editing App Makes $500K a Month

Most AI photo apps try to do everything, and end up blending in.In this video, Steve P. Young breaks down how Photo Revive AI scaled to over $500K/month by doing the opposite: niching down first, then...

10 Feb 12min

How BeReal Built 41M Users by Breaking Every Social Media Rule

How BeReal Built 41M Users by Breaking Every Social Media Rule

In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.With 41M+ monthly active users worldwide, BeReal became...

7 Feb 1h

AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns

AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns

AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer atte...

3 Feb 18min

The Experiments That Made Hily a 40M+ User App

The Experiments That Made Hily a 40M+ User App

In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.Liubomyr has spent the last 10 ye...

31 Jan 1h 13min

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