Influencer Marketing: How to Decide Who is a Good or Bad Influencer

Influencer Marketing: How to Decide Who is a Good or Bad Influencer

Influencers can be impactful in marketing apps but how do you determine who to partner with?

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Trials vs No Trials: 420% Increase in Sales Case Study

Trials vs No Trials: 420% Increase in Sales Case Study

Should you have trials in your subscription-based app? In this case study, we share how having trials led to a 420% increase in sales and the science behind it. You can watch this video: https://www....

15 Dec 20218min

Decoy Pricing to Increase Revenue

Decoy Pricing to Increase Revenue

In part 2, Mark and Steve talk about how to increase retention rates and user engagement for an anonymous Q&A app. Then, they look at a music video app and what it can do to increase revenues by using...

14 Dec 202129min

In-App Events for iOS App Store

In-App Events for iOS App Store

Discover all the best practices of Apple's latest in-app event features. Today's guest, Mark Johnson, will reveal EVERYTHING he's learned from launching this feature in his app. Download Emoji Me: htt...

13 Dec 202134min

Common Mistakes That Apps Make While Considering Viral Flows

Common Mistakes That Apps Make While Considering Viral Flows

Want to know how to make your app go viral or get your users to refer your app? You will discover the common mistakes that apps make while considering viral flows, KPIs that impact a referral flow, ho...

6 Dec 20211h 9min

Branded Keywords: Should You Target Them

Branded Keywords: Should You Target Them

Should you be bidding on your competitor’s brand keywords? I’ll break down when you should do it and when you absolutely must avoid it. You can watch this video: https://www.youtube.com/watch?v=xY1fBh...

1 Dec 20219min

Watch This to Increase Your App Revenue

Watch This to Increase Your App Revenue

Discover the 3 main screens that have the biggest impact on your app's revenue. You can watch this video: https://www.youtube.com/watch?v=DrxzA 2G-XTA Get our greatest growth hacks to increase downloa...

24 Nov 20216min

How to Grow Your App Through Content Marketing

How to Grow Your App Through Content Marketing

Discover how you can use content marketing to increase your app downloads. Today's guest is Sandra Wu, who has 5+ years of experience establishing content marketing as a major growth channel for compa...

22 Nov 20211h 19min

3X Revenue with Just 15 Downloads a Day

3X Revenue with Just 15 Downloads a Day

Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day. Sobhan Eskandari is the creator of Penman. Topic Covered: 05:36 - How he started tracking hi...

15 Nov 20211h 10min

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