ZINIO Mirela Cialai's App Marketing - Analytics & Retention

ZINIO Mirela Cialai's App Marketing - Analytics & Retention

The key to unlocking app growth? User engagement!

This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO.

Topics Covered:

  • (06:50) How marketing has changed during COVID
  • (10:02) Should you have lifetime plan with the subscription plans?
  • (12:15) Who owns user engagement - the Product team or Marketing team?
  • (14:59) Rivers App Audit
  • (26:50) How to properly activate your users
  • (29:51) How to re-engage dormant users
  • (37.30) Tunnel VPN App Audit
  • (47.38) StretchMinder App Audit
  • (59.55) FocusByte - Focus Timer App Audit

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Avsnitt(993)

How BeReal Built 41M Users by Breaking Every Social Media Rule

How BeReal Built 41M Users by Breaking Every Social Media Rule

In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.With 41M+ monthly active users worldwide, BeReal became...

7 Feb 1h

AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns

AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns

AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer atte...

3 Feb 18min

The Experiments That Made Hily a 40M+ User App

The Experiments That Made Hily a 40M+ User App

In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.Liubomyr has spent the last 10 ye...

31 Jan 1h 13min

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳In this video, Steve P. Young breaks down why simple apps still win — and how di...

27 Jan 12min

How a Solo Founder Built a $30K/Month App with 5.2M Installs

How a Solo Founder Built a $30K/Month App with 5.2M Installs

In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built e...

24 Jan 1h 30min

Watch This Before Building Your App (Build a Profitable MVP)

Watch This Before Building Your App (Build a Profitable MVP)

If you’re building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simples...

20 Jan 12min

App Growth Secrets for 2026 “They” Don’t Want You to Know

App Growth Secrets for 2026 “They” Don’t Want You to Know

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young,...

17 Jan 1h 10min

The Businesses I Started Before App Masters

The Businesses I Started Before App Masters

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅In this video, I’m pulling back the curtain and sharing all the failed businesses,...

13 Jan 16min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
svd-tech-brief
fill-or-kill
borsmorgon
lastbilspodden
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-den-nya-ekonomin
rss-borslunch
affarsvarlden
dynastin