812: Framework for Scaling New Growth Channels with Shoji Ueki

Discover the proven method to come up with app ideas that are guaranteed to make money. You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

12 Apr 202111min

Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign. Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels. You will discover: - How to approach UA with a new app - What SDKs and tracking you need before running user acquisition - How to get start with Facebook Automated App Ads - How to scale Facebook Automated App Ads You can watch this video: http://www.youtube.com/watch?v=NRNPoK23nto Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

7 Apr 202114min

Geoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020. Geoff sold the company for $500 million in September 2020 -- one of the last large public deals prior to the declaration of a global pandemic by the WHO. He started his first company from a Harvard dorm and sold it for millions of dollars at age 24 in the year 2002. He sold his second company for $100 million in 2011. You will discover: - How he started his first company and exited it for millions - If selling the company changed the way he approached business - The surprising tactic that led to myYearbook surpassing a million users in nine months - The clever way he figured out to build a live streaming feature into his dating apps - What's trending in China Geoff Cook is the Founder and CEO of The Meet Group. Show Mentions - Geoof's Wired Article - Foundr Interview - vPaaS - Fav app: Clubhouse SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

6 Apr 202144min

Want to how to make memes? Check out this easy-to-use meme generator app that is making over $60K a month. We study what they are doing right and what they can do better. We want to inspire you to learn from the best practices of successful apps, but also show you the opportunities that still exist in the App Store. You can watch this video: http://www.youtube.com/watch?v=Py-QYaWeltw Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

5 Apr 202113min

This week Louis Tanguay, Managing Director & Founder of App Growth Summit, joins us to answer all your app marketing related questions. App Growth Summit is an invite-only global conference organization dedicated to producing the highest-quality events which help the world’s top mobile app publishers and developers discover how to increase their app’s performance & sustainability through our regional limited-vendor events Topics Covered 02:09 - How marketers need to adjust to a post-IDFA world 03:15 - Why on-boarding and UX will be more important 04:15 - Best practices for on-boarding and UX 06:33 - Why Apple is implementing IDFA 17:48 - How Louis pivoted his events business into a virtual one 23:23 - Mehndi Designs App Audit 31:11 - Wrapr‪z App Audit 51:21 - Yvett App Audit 57:43- Google now has reward interstitial ads Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

1 Apr 20211h 1min

Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech. You will discover: - How do you decide which KPIs to focus on? - The levers to pull when you want to increase retention - How to balance testing new app marketing channels vs proven ones? - The new app marketing channel that's working for them - What's the most important A/B test to run to increase organic downloads - How paid ads contribute to ASO - Her most memorable email marketing campaign Susan Azari is the Mobile App Commercial Lead at The Very Group. Show Mentions - Fav app: Clubhouse - Loop Me SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

30 Mars 202129min

This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

25 Mars 202159min

Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships. You will discover: - Where to put your attention when it comes to growth at a big company - How he got buy in from all parties to move forward with a preload strategy - How to get started with a preload (on-device) strategy - How he overcome being a professional app for a preload campaign - How to get started with a preload strategy as a start-up - How to calculate ROI for preloads - Why Preloads pay per install did NOT work - What GEOs are best for preloads Martin Lancee is the Head of Consumer Growth at LinkedIn. Show Mentions - Digital Turbine - IronSource - Digital Turbine Episode - Singular - Fav app: LinkedIn Learning SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

23 Mars 202132min