Questions to Ask A Digital Marketing Agency
In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago. Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.
12 Jan 20207min
3 Commonalities of Million Dollar Subscription Apps
In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you.
8 Jan 20206min
765: How to Create Winning Ad Creatives with Jon Lau
Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates. Jon Lau is the Senior Manager of Growth at DraftKings.
7 Jan 202037min
764: Must-Haves for a Successful Gaming Team with Chuka Ikokwu
Today's guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company. Chuka Ikokwu is the Head of Analytics at Exploding Kittens and Founder & CEO at Divercity.io.
31 Dec 201940min
763: AR Apps for Education with Robin Williams
You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as "perpetual motion machine". Robin Williams is the Head of Emerging Technology at Twinkl.
24 Dec 201933min
How to Promote App With No Budget
In this video, you will discover 5 juicy app promotion strategies to drive app downloads without any marketing budget. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BNrqMJ4eUmk
18 Dec 201912min
762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa
You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their beta users. Also, there's a special offer for the App Masters community. If you use the promo code "AppMasters" you will get a $5 bonus cash prize. All you have to do is download the GameForm app and use promo code "AppMasters". Frank Argentieri and Paul Rosa are Co-Founders at GameForm.
17 Dec 201940min
Mobile Game Retention Strategies With This Kid
I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here's my son, Noah, to talk about what brings him back into a mobile game. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=6NKCeMy1xWg&feature=youtu.be
12 Dec 20198min
