828: How to Get Your App Preloaded on Devices with Martin Lancee

828: How to Get Your App Preloaded on Devices with Martin Lancee

Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships.

You will discover:

- Where to put your attention when it comes to growth at a big company

- How he got buy in from all parties to move forward with a preload strategy

- How to get started with a preload (on-device) strategy

- How he overcome being a professional app for a preload campaign

- How to get started with a preload strategy as a start-up

- How to calculate ROI for preloads

- Why Preloads pay per install did NOT work

- What GEOs are best for preloads

Martin Lancee is the Head of Consumer Growth at LinkedIn.

Show Mentions

- Digital Turbine
- IronSource
- Digital Turbine Episode
- Singular
- Fav app: LinkedIn Learning

SPONSORS

Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Avsnitt(1015)

The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on ...

9 Aug 20251h 7min

This AI Learning App Made $1.8M in Its First Year (Coursiv App)

This AI Learning App Made $1.8M in Its First Year (Coursiv App)

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.In this video, I break down how Coursiv generated $1.8M in its first year of launch, their e...

5 Aug 202518min

This AI Learning App Made $1.8M in Its First Year (Coursiv App)

This AI Learning App Made $1.8M in Its First Year (Coursiv App)

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.In this video, I break down how Coursiv generated $1.8M in its first year of launch, their e...

5 Aug 202520min

The Million-Dollar Exit Strategy for App Founders

The Million-Dollar Exit Strategy for App Founders

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and...

2 Aug 20251h 11min

The Million-Dollar Exit Strategy for App Founders

The Million-Dollar Exit Strategy for App Founders

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and...

2 Aug 20251h 12min

Fastest Way to Increase Engagement & Revenues

Fastest Way to Increase Engagement & Revenues

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games insi...

29 Juli 202511min

Fastest Way to Increase Engagement & Revenues

Fastest Way to Increase Engagement & Revenues

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games insi...

29 Juli 202513min

How She Scaled to 7M+ Installs on Google Play as an Indie Developer

How She Scaled to 7M+ Installs on Google Play as an Indie Developer

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using...

26 Juli 20251h 10min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
badfluence
svd-tech-brief
uppgang-och-fall
avanzapodden
bathina-en-podcast
rss-borsens-finest
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
tabberaset
24fragor
kapitalet-en-podd-om-ekonomi
dynastin
kvalitetsaktiepodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden