836: How to Figure Out the Right Price Point with Kate Nezhura

Today's guest is Kate Nezhura, Director of Product at MobilityWare.

With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games.

You will discover:
- How to figure out the preferred price point
- How to segment for monetization
- What is the best way to monetize
- When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow?
- How to incorporate monetization with liveops

Show Mentions

- Fav app: Merge Mansion:(iTunes | Google Play)
- MobilityWare

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