App Marketing by App Masters13 Dec 2021

In-App Events for iOS App Store

Discover all the best practices of Apple's latest in-app event features.

Today's guest, Mark Johnson, will reveal EVERYTHING he's learned from launching this feature in his app.

Download Emoji Me: https://apps.apple.com/app/emoji-me-sticker-maker/id1040207175

About In-App Events

In-app events are timely events within apps and games — such as game competitions, movie premieres, livestreamed experiences, and more. Customers can discover your in-app events right on the App Store on iOS and iPadOS, giving you an entirely new way to showcase your events and expand their reach — whether you’d like to reach new users, keep your current users informed, or reconnect with previous users.

Topics Covered:

01:16 - Initial response to in-app events
01:45 - In-app events and its impact on ASO
04:54 - What images you need for in-app events
11:11 - What in-app events has Mark tried and its impact
16:38 - Are you able to use event URL on social media?
21:30 - 3 factors for in-app events and its impact on ASO
28:15 - final thoughts on in-app events
29:05 - can you do a discount for subscription events?

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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