Creator Marketing: The 3-Step Process to Acquire App Downloads

Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing.

Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on authenticity and cultivating a genuine connection with their audiences.

Brands are spreading their budget (and risk) by working with large numbers of these smaller-but-powerful creators.

This is an incredibly effective user acquisition method that can even lead to more predictable results, but doing it efficiently is a whole other ball game.

Connect with Jiri : https://www.linkedin.com/in/jirikupiainen/

Learn More about Matchmade : https://matchmade.tv/

Topics Covered:

• 00:47 - How to get started with a $500 campaign
• 09:23 - The benefits of working with multiple influencers
• 11:19 - What kind of content should you create?
• 15:54 - How to properly track your campaigns
• 18:33 - When you should use creator marketing
• 26:04 - Evergreen content
• 30:40 - Any red flags before choosing a creator

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